IC Media Direct, a full-service PR and marketing agency with offices in Washington, D.C. and New York City, has announced the publication of their second book, “Google Clean Up.” Offering in-depth information and explanations on how a brand’s online reputation affects its overall image, the book provides efficient solutions that appeal to a wide range of clients, from small businesses to large corporations.
In today’s modern era of information technology, understanding how Google works and implementing adequate strategies with respect to its ranking factors is critical to achieving company’s success. Google’s increasingly complex ranking algorithm makes it difficult for many brands to get on the first page of search results, especially when specific, non-Google-friendly techniques are utilized. “With a market share of 70.8 percent, more and more users are turning to Google when searching for information or relevant products and services,” an IC Media Direct advisor explains. “And consequently, the information they find directly impacts their decision-making.
Established as the leader in Google brand repair, IC Media Direct’s latest book, “Google Clean Up,” provides essential information on Google’s search engine, how it works, and how a brand’s online reputation is reflected within this context. The book outlines ICMD’s strategy to help companies reach the first page of search results by controlling these results and what is displayed to users. “Being two years older than Google, we were able to develop a strategy focused on providing 100% control of search results for an elite individual or a high-end brand,” states the company’s CEO in an announcement of the book launch.
IC MediaDirect’s comprehensive understanding of Google’s ranking algorithm and strategic partnerships have allowed for the creation of “Google Clean Up”. The efficiency of their strategy comes thanks to the multi-faceted content marketing approach, which entails writing valuable, newsworthy articles that are published to authoritative publications. This relevant and engaging content is then given a boost in search engine results. By displaying relevant information on respectable sources, a brand garners authority and credibility, improving its online reputation as well as increasing sales and revenue potential. The company’s “Google Clean Up” is currently available at the price of $97. The book can be ordered through the company’s website at www.icmediadirect.com/bookorder/book2/order_book.php.
Founded in 1996, IC Media Direct is a pioneering PR and marketing agency reputable for its leading brand repair solutions. The company predates Google and boasts a thorough understanding of the ample effect online presence and search results have on brands’ reputations. Providing efficient solutions for brand visibility and online reputation repair, the award-winning content marketing agency works with clients including Fortune 500 Top CEOs, Olympic Gold Medalists, and notable celebrities.