Brand reputation management as an element must be integrated in a firm’s marketing strategy because of the enormous impact negative reviews have on preceding marketing efforts. When future consumers go on the internet to determine more about an organization or item, seeing bad reviews very often pushes them to a competitor. Also, when no such details are available from genuine consumers, consumers tend to avoid risks and leave their purchases partly completed. “Negative feedback shouldn’t be overlooked, as it can allow brands to understand their limitations and increase the quality of their everyday operations,” notes a spokesperson for ICMediaDirect.
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