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ICMediaDirect - Reputation Management Seriously Impacting Business

ICMediaDirect – Reputation Management Seriously Impacting Business

ICMediaDirect endorses a practical method for reputation management through an assortment of state-of-the-art tools and methods streamlining the process. Building up a company’s brand and building trust are at the core of its online management philosophy. Kent Campbell, in “How Natural Reputation and Context Affects Online Reputation Strategy,” underscores how essential it is for all brands to monitor and manage their online reputations. “What others say about your business on social media and review sites,” he wrote, “can affect your bottom line no matter how many customers you serve.” A Nielsen survey he cited shows “that 68 percent of respondents indicated that they trust customer reviews that they read on line.”

Read more: https://finance.yahoo.com/news/ic-media-direct-reputation-management-044523924.html