IC Media Direct – Content Marketing Strategy Boosts Your Google Reputation
NEW YORK, NY – One of the truisms of the PR and marketing industry is to “always control the message,” and as the industry evolves to encompass the highly important aspect of search engine ranking and results, a new publicity strategy has emerged. Called “reputation management” it is the science and art of maintaining control of the client’s message by understanding how to work collaboratively with the Google algorithm. The leader in this new field is ICMediaDirect.com. Founded in 1996, two years before Google, the company has been a pioneer in perfecting the new techniques of reputation management. IC Media Direct works with companies or individuals in controlling the message across the Internet to project the best possible branding image.
The importance of online buzz cannot be underestimated and can lead to measureable business results. It has been calculated by the Harvard Business School that each star in a Yelp rating increases a business’ sales by 5 to 9%. And a bump up from 3.5 to 4 stars on Yelp typically results in a 19% increase of restaurant bookings during peak business hours. Through its nearly 20 years of experience in the PR and marketing industry, IC Media Direct has developed an effective strategy that affords them 100% control of search results. They employ an experienced and professional team of online marketing representatives utilizing state-of-the-art technology to define and disperse throughout the Internet the specific branding impression that a client is looking for. Undesirable search results can be pushed down and replaced with more positive links generated from reputable media sources. Their PR team consults directly with the client to plan an effective, long-term PR strategy and then efficiently execute it.
With two offices in New York City and Washington, DC, ICMediaDirect.com serves a global roster of clients in 49 countries and speaking 49 languages. The list includes Fortune-500 CEOs, athletes, politicians, executive level bankers, and top motivational speakers.
IC Media Direct maintains an active profile within the marketing and PR industry and annually sponsors major marketing events and conferences including Affiliate Summit, Leadscon, SES, ad:tech, and New York City Fashion Week and attends other key industry events like New York ad:tech, Chicago SES and LeadsCon Las Vegas. ICMediaDirect.com was honored with the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC) two years in a row. The award is the result of an annual survey the SBIEC conducts in different industries to identify companies in said sectors that have achieved above-average success and reflected a high degree of ethics and business acumen.
Google Reputation Management Experts IC Media Direct Attends Affiliate Summit East
NEW YORK, NY – IC Media Direct’s team of online reputation management experts made their annual appearance at this year’s Affiliate Summit East (ASE) event, which broke all previous turnout records to date. The technology conference was held on August 10th to August 12th, 2014, and hosted more than 4,000 participants representing over 2,000 companies at the New York City’s Marriott Marquis. In the course of the three day event, a variety of sessions educated attendees about the most up-to-date developments and trends in the affiliate marketing arena. With many sessions being held simultaneously, the entire content of the conference can be accessed by registered users or through acquiring a virtual video pass.
IC Media Direct, a leading online reputation management company with offices in New York City and Washington, DC, has sponsored the ASE conferences for many years. Their marketing experts have attended the prestigious conference annually and are excited about the training sessions: “Affiliate marketing changes all the time and it is impossible for one person to keep track of everything,” a lead ICMediaDirect marketing expert explains. “Keynote speakers at the Affiliate Summit East come from diverse industries, represent a great variety of companies, and hold different positions. They are there to point out developments that otherwise might pass by unnoticed. They share their experiences in their respective field as well as their expectations on new developments in affiliate marketing, which provides us with invaluable new perspectives on the current state and the projected future of the market.”
This year’s speakers who particularly stood out to the ICMediaDirect team of experts in attendance included Don Batsford, Senior Account Manager at Google and Brian Marcus, Director at eBay Partner Network, as well as Shawn Collins and Missy Ward, the two founders of Affiliate Summit Inc. Missy Ward has worked in the affiliate marketing industry since 1999. She is on the Board of Directors of the Performance Marketing Association and has published several books on affiliate marketing. Shawn Collins, who has been an affiliate marketer since 1997, is the co-editor-in-chief of FeedFront Magazine, has authored numerous books and is frequently quoted in publications such as the New York Times, Entrepreneur Magazine and the Wall Street Journal. Together, Ward and Collins founded Affiliate Summit Inc. in 2003 with the goal to provide educational sessions on the most current industry developments and to create a productive network for affiliate marketers.
Founded in 1996, ICMediaDirect has an unparallel experience and can provide a full spectrum of insights into the marketing industry. Affiliate marketing is only one of many tools the online reputation expert utilizes today. IC Media Direct helps its clients to manage their online content across all channels – from blogs and press releases to social media platforms and videos. The team assists clients with presenting and linking their content in the most efficient and beneficial way possible. The result is complete control over Google search results as well as an optimized online image and reputation, which are based on state-of-the-art technologies and managed by a competent and experienced marketing team. More details of the offered services, representative clients, and contact information can be found on the company’s website at http://www.icmediadirect.com
Online Reputation Management Company ICMediaDirect.com Recognized By SBIEC
NEW YORK, NY – The Small Business Institute for Excellence in Commerce (SBIEC) has awarded ICMediaDirect.com with the New York Excellence Award again. For the second time in a row, IC Media Direct could distinguish itself from all its peers and competitors, resulting in the prestigious SBIEC recognition. Each year, the SBIEC selects companies that have achieved above-average results in their industry and their local business environment. The selection process is based on extensive business surveys and in-depth research of the respective industry.
Already a proud recipient of the New York Excellence Award in 2013, ICMediaDirect.com has once again demonstrated a consistently high regard for honoring business ethics and corporate values. Given the high number of Internet start-ups and online companies, these traits are especially rare and valuable in companies that base their business on the utilization of the World Wide Web. This recognition by SBIEC constitutes a significant achievement for any business and aims to set benchmarks for the industry at large, improving the overall standards that companies are setting for themselves.
ICMediaDirect.com is a leading online reputation management company with a successful track record of helping clients to improve their Internet presence. Thanks to professional and extensive marketing strategies, supported by state-of-the-art technologies and an experienced and professional team, IC Media Direct knows how to optimize Google search results to present clients according to their whishes, move down less desirable search results and replace unwanted content with positive or neutral information about the client. With almost 20 years of experience in the industry, ICMediaDirect is an expert in creating positive content and distributing it by utilizing a great variety of channels.
Founded in 1996, IC Media Direct has become a leading force in the industry with offices in New York City and Washington, DC and provides its services in 49 countries and 49 languages. Advertisement and online reputation packages are customized for each individual or company and their specific needs and have vastly improved the Internet presence of professional athletes, politicians, executive-level bankers, fortune top 500 CEOs, top motivational speakers, high-end celebrity jewelers, music agents, artists, and many more. Major marketing conferences and events frequently benefit from ICMediaDirect.com’s participation and sponsorship, amongst them Affiliate Summit, Leadscon, SES or the upcoming ad:tech conference in New York, where companies and individuals from the advertising and technology world come together to exchange ideas, listen to keynote speeches on current topics and contribute to industry trends and initiatives.
IC Media Direct does not only strive to keep up its high standards in terms of corporate values and optimized customer service, but also believes that a successful company bears social responsibility to help the world at large. For that reason ICMediaDirect.com is supporting several non-profit organizations such as the Jewish National Fund, the American Jewish World Service and the AJC Global Jewish Advocacy, helping families in need in countries across the world.
Official ICMediaDirect Website – http://www.ICMediaDirect.com