ICMediaDirect’s reputation experts recommend that entities monitor online activities consistently so that a reputation management plan can be put into place as quickly as possible. Keeping a close eye on brand mentions and online reviews means brands, individuals, and agencies can be as proactive as possible in their approach to online reputation management. Employing a variety of monitoring tools will make the task easier and increase its effectiveness. Google Alerts allows brands and individuals to receive email updates on any new Google results featuring mentions of them. For monitoring activities connected to a brand on social media, companies should use the Social Mention tool to monitor use of selected keywords.
ICMediaDirect, an award-winning PR and online reputation management agency, is transforming the way companies manage brand information. The award-winning firm recently revealed the key pillars of managing online reputations while many organizations are struggling to formulate viable, responsive digital media campaigns. The company’s strategic efforts not only suppress unfavorable publicity in search engine results, but they have given hope to hundreds of companies and individuals who wish to project a positive message online. See your Online Reputation Report now, by visiting http://www.icmediadirect.com
Reputation experts at ICMediaDirect recommend that companies monitor online activities regularly so that a reputation management plan can be implemented as quickly as possible. By keeping a close eye on brand mentions and online reviews, brands, individuals, and agencies can be proactive in their approach to online reputation management. Using a variety of monitoring tools will make the task easier and more efficient. Google Alerts allows users to receive email updates on the latest Google results featuring brand mentions. To monitor activities connected to a brand on various social media platforms, entities should use the Social Mention tool that keeps track of selected keywords.
Managing information appearing on the internet is a key pillar of online reputation management. Professionals at ICMediaDirect recommend claiming all online listings connected to the brand on various platforms, including local directories, Google Places and other locations that provide such information. Although companies have little control over what other people say on social media, they can influence the conversation by focusing on proactive brand messaging. ICMediaDirect team advocates the incorporation of the latest marketing technologies, such as storytelling techniques and videos. A combination of innovative photography and building a coherent narrative raises engagement creates an opportunity for businesses to build trust and the right image.
ICMediaDirect is an online reputation and content marketing agency with offices in New York City and Washington, DC. A leading firm in the industry, it has helped clients all over the world improve their brand’s potential with online reputation management since 1996. It was awarded the New York Excellence Award by the SBIEC yet again this year due to its knowledge and experience in SEO and creating compelling content. ICMediaDirect attends a variety of marketing conferences and events throughout the year, including Affiliate Summit, SES, and LeadsCon, often sharing its expertise and marketing methods with individuals and corporations from all over the world. To see your Online Reputation Report, visit http://www.icmediadirect.com
As the global leader in reputation management and public relations, ICMediaDirect is innovating the way brands, businesses, and individuals improve their online reputations. The award-winning agency is a trailblazer in search engine optimization (SEO), transforming online client results by seeding positive and pre-approved content through top-tier world news publications. This approach has helped distinguish IC Media Direct as a pioneer in leveraging editorial and social engagement for influential search engine return.
ICMediaDirect – Reputation Management – IC Media Direct Helps Companies and Individuals Improve Their Online Reputation
A dynamic, rapidly evolving landscape, SEO plays a key role in the establishment, development, and expansion of business. As Inc.com notes, “SEO has grown so important that it’s value extends beyond the search engine and even to businesses without a website,” making ICMediaDirect’s service an invaluable part of doing business. Utilizing the full scope of social media accounts is one of the many targeted, organic approaches ICMediaDirect uses to push irrelevant listings down and bring key messaging to the top of search result listings. The agency’s team of marketing and PR experts understand that “brands can produce a captivating online presence by creating relevant, interesting, and shareable content,” which is what they do everyday for theiresteemed clients.
IC Media Direct is a native within today’s electronic ecosystem and acts as a creative content marketer in addition to a technical conduit. As participants in this year’s inaugural Content Rising Summit, hosted by Skyword in Boston, ICMediaDirect underscored its commitment to the art and science of brand storytelling by revealing a new method for conveying powerful concepts through creative marketing. As a company spokesperson says, “Our clients have been able to reach a broader base with an uplifting message, simply through the quality of the content they project.” This content-focused, user-driven strategy is one with the reader in mind, a solution that invites the viewer into a community rather than asking them to simply click over. With the American Marketing Association declaring “focus on user experience” as one of the six SEO rules for 2016, it stands to reason that ICMediaDirect is, once again, ahead of the curve.
About IC Media Direct
Since 1996, ICMediaDirect has been a prominent, peer-respected figure in the public relations industry. With offices in New York City and Washington DC, ICMediaDirect intervenes in the face of the unexpected for clients in 49 countries, establishing credibility, building trust, and creating positive online presences. The firm is the two-year consecutive winner of the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC) and recently released a well-received book on Google brand repair. ICMediaDirect is a regular sponsor and highly valued participant of industry conferences, including Affiliate Summit, Leadscon, and ad:tech. To see your Online Reputation Report, visit http://www.icmediadirect.com
A study released last year shows that 9 out of 10 people respond to internet reviews, with surveyed individuals suggesting they consider them as significant as a personal recommendation from a friend. Leading PR firm IC Media Direct recognizes the importance of reputation management and works with brands to capitalize on this data. The results of this study – formulated into an infographic by Invesp – show just how vital word of mouth is in the online sphere. The findings further state that customers will spend up to 31% more money on the services of businesses with “excellent” reviews, and 72% of responders will only make a purchase after seeing a positive review. See your Online Reputation Report now, by visiting http://www.icmediadirect.com
IC Media Direct – Reputation Management – Study Shows 90% of People Respond To Online Reviews
While the stats are applicable to all companies, they hone in on local businesses. A significant 92% state they would only use a company if it had, at least, a four-star rating on review sites. The stats are broken down further, with reliability (27%), expertise (21%) and professionalism (18%) being deemed the most vital characteristics for a local firm to be associated with. After analyzing this data and more, IC Media Direct confirms that building up a solid reputation online is just as important for a company as focusing on its offline standing in the local community.
Positive reviews can, of course, boost business, but the analysis proves that negative feedback can have a direct fiscal drain on companies. For example, 86% of potential customers said they would think twice about buying a product from a firm with bad online reviews. What’s more, an extra star on reviews creates a 5% to 9% average rise in revenue for a business, while just one negative review could result in a company losing approximately 30 customers. Receiving positive reviews online translates directly into sales.
IC Media Direct is a full-service internet reputation and content marketing agency with offices in New York City and Washington, DC. A top firm in the industry with over 20 years of experience, it has helped clients all over the world improve their brand’s potential with online reputation management. An awardee of the New York Excellence Award by the SBIEC for two consecutive years, IC Media Direct attends a variety of well-known marketing conferences and events throughout the year, including SES, Affiliate Summit, and LeadsCon, where it shares its expertise and techniques with businesses from all over the world. To see your Online Reputation Report, visit http://www.icmediadirect.com
ICMediaDirect – Reveal Expert Google Reputation Management Tips
Online reputation management has become one of the key business requirements for any company seeking to build and protect its brand. Due to the evergrowing power of the Internet, a brand that has taken years to cultivate can be severely damaged by unfavorable postings within a matter of minutes. New York-based online reputation expert, ICMediaDirect, focuses on the art of online brand management, working with a client roster that includes international companies, leading athletes, business moguls, and high-ranking personalities from the entertainment industry.
The image of an individual or business is shaped by the information that people can find about them online, which is why the first step ICMediaDirect takes in order to manage a client’s reputation is to control the first page of search engine results. A skilled team of IT and marketing experts and a group of professional writers create positive and newsworthy content in the form of press releases and publish those articles on leading news sites, including the Wall Street Journal, Yahoo News, Bloomberg, MSNBC, Reuters, and other key media outlets, to guarantee the best possible coverage through world-respected publications.
In today’s media-driven society it is imperative for a business to communicate effectively and creatively in order to fully capitalize on its efforts and achievements. A company’s online reputation can make or break it, so it is crucial to have a long-term strategy for an optimized public relations plan. Clients come to ICMediaDirect for support on how to present themselves in the public eye via an intelligent branding strategy. The experienced team knows all the ins and outs of the modern media dynamics and offers valuable advice on how to present a business image through various media channels. PR executives work closely with their clients to develop a tailor-made strategy and branding message and boost their public online visibility.
Founded in 1996, two years before Google, ICMediaDirect has developed effective strategies backed by more than two decades of research and experience that allow 100% control over search results. Using sophisticated algorithms and the creative application of cutting-edge marketing techniques, clients’ undesirable search results can be replaced by positive, intentional links from reputable media sources, giving them the attention that they really deserve.
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