by IC Media Direct | Mar 10, 2015 | News
IC Media Direct Attends SES Conference in San Francisco
NEW YORK, NY – Every year, Search Engine Strategies (SES) Conferences around the world, organized by Search Engine Watch, bring together the most influential companies and thought leaders in the constantly evolving industry of online search and social marketing. The latest gathering in San Francisco – today’s most important center for innovative technology and online startups – featured seminars and presentations from top names in the industry. Representing the online PR and marketing industry was market leader IC Media Direct, joining other major organizations such as Google, Yahoo, Pandora, eBay, Verizon, AOL. Founded in 1996, ICMD has been an important supporter and contributor to SES Conferences from its start, and while the company operates out of its headquarters in New York City, it frequently attends conferences in cities around the world, including Bangkok, London, Miami, Toronto, and Shanghai.
The SES Conference featured four workshops and ten tracks divided over four days, covering topics such as digital marketing, data-driven marketing, content marketing strategies, B2B marketing, search, and Google best practices. Especially well attended were the four “Learn with Google” sessions, during which Adam Singer, Google’s Analytics Advocate, and Jenya Denissova, Google’s Head of Channel Sales, Traditional Media, Franchise & Real Estate North America, shared their insights. As the global leader in Google reputation management, IC Media Direct experts were happy to engage in discussions and answer questions evolving around successful strategies to meet the challenges of constantly changing search algorithms and SEO optimization of blogs and websites.
With almost 20 years of experience, IC Media Direct knows the digital advertising world inside out and can react quickly and appropriately to new technologies in order to guarantee that clients maintain continuous control over their Google search results. ICMD’s IT and marketing specialists use platforms such as the SES to keep up-to-date with the latest developments and further improve the company’s award-winning services and ultimately provide more value to its clientele. The company employs experts who excel at defining and enhancing a company’s or individual’s brand identity through strategic use of creative content, distributed through dozens of media channels.
Maintaining two offices in New York City and Washington, DC, IC Media Direct serves its global base of customers from currently 49 countries around the world. The list of satisfied clients includes Fortune-500 CEOs, politicians, bankers, athletes, and top motivational speakers. Founded two years before Google, ICMediaDirect.com has been a pioneer in the techniques of reputation management, developing effective strategies that give clients full control over Google search results. The company’s PR team collaborates with outlets like MSNBC, the Wall Street Journal, Bloomberg, Yahoo News, and other online news sources to achieve its clients’ goals.
IC Media Direct maintains a visible presence in the Marketing and PR industry by annually sponsoring high-profile marketing events and conferences including Affiliate Summit and New York City Fashion Week and attending leading conventions such as SES, Leadscon, and ad:tech. The company was presented with the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC) two years in a row.
by IC Media Direct | Jan 5, 2015 | News
IC Media Direct – Leads The Market In Google Brand Repair
NEW YORK, NY – IC Media Direct has emerged as the leader in Google brand repair, thanks to their expertise in online PR and marketing, and their in-depth understanding of how Google search engine works. In today’s world, it is an unavoidable truth that a brand’s reputation is largely affected by the information to be found online. Examples of companies and organizations adversely affected by negative online reputations abound – with the results ranging from lost revenue to the complete destruction of a hard earned and recognizable name, which requires a complete rebranding. Probably the biggest factor affecting a brand’s reputation is what appears in a Google search.
ICMediaDirect.com’s expertise is easy to fathom when looking at the PR and marketing agency’s history: Founded in 1996, it predates Google by two years. From the very beginning, the agency understood the importance a brand’s online reputation would have on its overall image. As quick and easy as it is for unflattering information, accurate or not, to be posted and spread on the Internet, current and prospective clients can be exposed to the very same by just typing in an individual or organization’s name. The pioneering agency set about developing a solution to this problem, and today, after almost twenty years of experience, offers services that are guaranteed to have a 100% success rate.
It is their unique understanding of Google’s search engine and online marketing at large combined with strategic partnerships that sets IC Media Direct apart and allows them to achieve impressive results. Their staff writes for such respected publications as The Wall Street Journal, MSNBC, Bloomberg and numerous other premium news websites. The agency then works directly with Google Inc. to ensure that these articles are displayed on the first Google search page, displacing the undesirable results that may confuse clients and tarnish an image, which allows for complete control of Google search results. Many individuals and companies that have used other services that claim to offer reputation repair have learned the hard way: simply attempting to blast Google with new articles will not garner the same results – in fact, due to Google’s increasingly complex algorithms and the watchful eye of business observers, this is likely to further damage a brand’s reputation.
ICMediaDirect.com’s client list is testament to their market leader status. Fortune Top 500 CEOs, High-End Celebrity Jewelers, Olympic Gold Medalists, Politicians, Executive level Bankers, and Top Motivational Speakers among others have all utilized the agency’s services to great success. The firm’s clients are individuals and companies based in 49 countries and are served in nearly as many languages. The impressive client list speaks volumes about the extent to which IC Media Direct can repair and maintain online reputations. This success has also been recognized by the industry – the agency often finds itself mentioned favorably in the press and has been the recipient of awards including Excellence in Commerce, presented to companies that achieve demonstrable success and commercial recognition in their respective fields while upholding desirable business ethics.
IC Media Direct is a full service PR and content marketing agency with locations in New York City and Washington, DC. They are recognized as an industry innovator, pioneering online brand repair services and unrivaled in the niche of Google brand repair. This recognition has resulted in the agency acting as a top-tier sponsor and participant in major marketing events and conferences including ad:tech, Affiliate Summit, Leadscon, SES and New York City Fashion Week.
by IC Media Direct | Nov 12, 2014 | News
IC Media Direct Attends LeadsCon 2015 Las Vegas
NEW YORK, NY – The annual LeadsCon trade show in Las Vegas has been a key gathering for representatives of vertical media, online lead generation, and direct response marketing for almost ten years, with attendance regularly surpassing 5,000. Past participants included prominent corporations such as Dell Inc., Geico, Home Depot, Bank of America, T-Mobile, and Zillow. This year’s event, March 3-4, 2015 at the Mirage Hotel & Casino in Las Vegas, benefitted from the attendance of one of the industry’s uncontested leaders: New York-based content marketing and reputation management firm, IC Media Direct.
As every year, LeadsCon showcased the most talented people and companies within the direct-response marketing and media industries. The workshops and presentations help those teams seeking accountability in their operational costs and a results-driven ROI, from per-click to per-inquiry and ultimately, conversion. LeadsCon assists professionals in defining and understanding the ever-evolving landscape of vertical media and advertising. As one of the country’s leaders in Content Marketing, IC Media Direct illuminated industry changes and the strategies involved in addressing today’s 21st century media consumption patterns. ICMD, with offices in New York City and Washington, DC, has embraced this social evolution and built its business model around the application of emerging media-specific paradigms. The company employs experts who excel at defining and enhancing a company’s or individual’s brand identity through the strategic use of creative content which is distributed and tailored to all available media channels.
IC Media Direct serves a global client roster from 49 different countries. Fortune-500 CEOs, politicians, bankers, athletes, and top motivational speakers employ ICMD’s media marketing expertise. The company was founded in 1996, two years before Google, making it a pioneer in the techniques of reputation management. ICMD has developed an effective strategy through 20 years of research that allows them 100% control of search results. With state-of-the-art algorithms and creative application of marketing techniques, undesirable search results are pushed down, with more positive, intentional links from reputable media sources taking their place. The company’s PR team works with outlets like the Wall Street Journal, Bloomberg, Yahoo News, MSNBC, and other online news sources to achieve their clients’ goals.
IC Media Direct works to maintain its own visibility and recognition within the Marketing & PR Industry by annually sponsoring and attending high-profile marketing events and conferences including Affiliate Summit and New York City Fashion Week. Along with LeadsCon, ICMD attends key industry conventions like SES/ClickZ Live and ad:tech. The company has been recognized by the Small Business Institute for Excellence in Commerce (SBIEC) for two years running as achieving outstanding success while practicing a high degree of ethical principles. Staffed by experienced professionals, ICMD can assist companies to define themselves in the public eye via an intelligent, intentional branding strategy.
by IC Media Direct | Oct 24, 2014 | News
IC MediaDirect Knows How to Optimize Online Reputation Through Social Media
NEW YORK, NY – IC MediaDirect, an award-winning online reputation management agency, announced today that it has expanded its portfolio of services with regards to the fastest-growing segments of the Internet marketing industry: social media. Considering the enormous proliferation platforms such as Facebook, Twitter, and Google+ have experienced over the last few years, social media has become a critical component of any online advertising and public relations campaign. Seventy-three percent of all Internet users over age 18 use some type of social media every day, as reported by the Pew Research Center. And according to online reputation management experts at IC MediaDirect, that number jumps to 90 percent among 18-29-year-olds.
“What we’ve seen over the past several years is that social media can easily make or break a client’s image,” explains the company’s PR representative. “An effectively executed social media campaign can go viral practically overnight and with our customized strategies we help our clients accomplish exactly that.” ICMD’s internal analysis is backed by this year’s social media marketing industry report prepared by Social Media Examiner, which states that 92% of advertising professionals confirmed that social media play a vital role in their business, compared to 86% in 2013.
The vast majority of companies already have one or even several profiles on social media websites, but only few understand how to leverage these effectively. IC MediaDirect assists those organizations in using social media as an advanced tool to increase brand exposure, develop business partnerships, and generate sales leads. As an online reputation management firm with over 18 years of experience, the expert team knows how to stay on top of current developments to ensure that marketing campaigns are always one step ahead of the latest online advertising trends. ICMediaDirect.com has repeatedly demonstrated the ability to integrate social media into clients’ overall marketing. And since Google ranks social networking sites higher than most content, it has become an integral part in optimizing Google search results for clients.
Founded in 1996, ICMD is a leader in marketing, public relations, and online reputation management. IC MediaDirect has helped clients in 49 countries and 49 languages to develop strategic marketing plans and thanks to the company’s proprietary reputation management process clients achieve 100% positive press on the first page of Google search engine results. Two-time winner of the Small Business Institute for Excellence in Commerce (SBIEC) New York Excellence Award, the agency specializes in Google Brand Repair through targeting major publications like the Wall Street Journal, MSNBC, and Bloomberg to achieve top placements in Google search results. ICMD sponsors a variety of marketing industry conferences, including the Affiliate Summit, Leadscon, the SES Conference, Expo, ad:tech, and New York City Fashion Week. The company supports a range of non-profits such as the American Jewish World Service and the Jewish National Fund. ICMD maintains offices in Washington, DC, and New York City.
by IC Media Direct | Aug 15, 2014 | News
Google Reputation Management Experts IC Media Direct Attends Affiliate Summit East
NEW YORK, NY – IC Media Direct’s team of online reputation management experts made their annual appearance at this year’s Affiliate Summit East (ASE) event, which broke all previous turnout records to date. The technology conference was held on August 10th to August 12th, 2014, and hosted more than 4,000 participants representing over 2,000 companies at the New York City’s Marriott Marquis. In the course of the three day event, a variety of sessions educated attendees about the most up-to-date developments and trends in the affiliate marketing arena. With many sessions being held simultaneously, the entire content of the conference can be accessed by registered users or through acquiring a virtual video pass.
IC Media Direct, a leading online reputation management company with offices in New York City and Washington, DC, has sponsored the ASE conferences for many years. Their marketing experts have attended the prestigious conference annually and are excited about the training sessions: “Affiliate marketing changes all the time and it is impossible for one person to keep track of everything,” a lead ICMediaDirect marketing expert explains. “Keynote speakers at the Affiliate Summit East come from diverse industries, represent a great variety of companies, and hold different positions. They are there to point out developments that otherwise might pass by unnoticed. They share their experiences in their respective field as well as their expectations on new developments in affiliate marketing, which provides us with invaluable new perspectives on the current state and the projected future of the market.”
This year’s speakers who particularly stood out to the ICMediaDirect team of experts in attendance included Don Batsford, Senior Account Manager at Google and Brian Marcus, Director at eBay Partner Network, as well as Shawn Collins and Missy Ward, the two founders of Affiliate Summit Inc. Missy Ward has worked in the affiliate marketing industry since 1999. She is on the Board of Directors of the Performance Marketing Association and has published several books on affiliate marketing. Shawn Collins, who has been an affiliate marketer since 1997, is the co-editor-in-chief of FeedFront Magazine, has authored numerous books and is frequently quoted in publications such as the New York Times, Entrepreneur Magazine and the Wall Street Journal. Together, Ward and Collins founded Affiliate Summit Inc. in 2003 with the goal to provide educational sessions on the most current industry developments and to create a productive network for affiliate marketers.
Founded in 1996, ICMediaDirect has an unparallel experience and can provide a full spectrum of insights into the marketing industry. Affiliate marketing is only one of many tools the online reputation expert utilizes today. IC Media Direct helps its clients to manage their online content across all channels – from blogs and press releases to social media platforms and videos. The team assists clients with presenting and linking their content in the most efficient and beneficial way possible. The result is complete control over Google search results as well as an optimized online image and reputation, which are based on state-of-the-art technologies and managed by a competent and experienced marketing team. More details of the offered services, representative clients, and contact information can be found on the company’s website at http://www.icmediadirect.com
