Reputation experts from IC Media Direct encourage companies to closely monitor online activities so that a reputation management plan can be put in place as quickly as possible. By tracking brand mentions and online reviews, individuals and agencies can be proactive in their handling of online reputation management. A variety of monitoring tools keep the task both efficient and simple. Google Alerts, for example, allows users to receive email updates when new Google results feature brand mentions. The Social Mention tool monitors activities connected to a brand on various social media platforms by keeping track of selected keywords.
IC Media Direct’s reputation experts recommend that entities monitor online activities consistently so that a reputation management plan can be put into place as quickly as possible. Keeping a close eye on brand mentions and online reviews means brands, individuals, and agencies can be as proactive as possible in their approach to online reputation management. Employing a variety of monitoring tools will make the task easier and increase its effectiveness. Google Alerts allows brands and individuals to receive email updates on any new Google results featuring mentions of them. For monitoring activities connected to a brand on social media, companies should use the Social Mention tool to monitor use of selected keywords.
Unfortunately, the importance of reputation management is so often overlooked by companies trying to establish a strong Internet presence and build trust amongst their consumers. Digital business directories make it easy for the public to review personal experiences with a brand, and corporations should remain aware of how their enterprise is portrayed in front of potential clientele. According to the team at ICMediaDirect, “what people say about your company has become the most significant reflection of your reliability and services. In essence, you are what people find about you online.” It is important for a brand to monitor and evaluate customer reviews and adequately address all negative feedback. 7 in 10 buyers admit to being affected by online disapproval shared by others prior to making their own purchase, and any criticism might deter them from choosing the products or services offered by that company. However, many ways are available to handle negative reviews, and ICMediaDirect outlines the best approach to respond quickly and rectify any issues offline.
As an award winning public relations and online reputation management agency, IC Media Direct is transforming the way companies handle brand information. The New York and Washington, D.C.-based firm recently revealed the key pillars of managing an online reputation, as many organizations are struggling to enact viable, responsive digital media campaigns. The company’s strategic efforts suppress unfavorable publicity in search engine results and have given hope to hundreds of companies and individuals seeking to project a positive message online. Visit http://www.IC Media Direct.com to see your Online Reputation Report today.
The New York and Washington-based Public Relations and Reputation Management agency ICMediaDirect provides personalized insight on the significance of online reputation for individuals as well as businesses. For more than 20 years, these reputation experts have offered brand repair services and greatly improved the online status of elite individuals and Fortune 500 companies. This year, ICMediaDirect received the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC) the third consecutive year the firm has been recognized for demonstrating strong business ethics and corporate values. Check out your Online Reputation Report today at http://www.icmediadirect.com.