by IC Media Direct | May 22, 2016 | News
As the global leader in reputation management and public relations, ICMediaDirect is innovating the way brands, businesses, and individuals improve their online reputations. The award-winning agency is a trailblazer in search engine optimization (SEO), transforming online client results by seeding positive and pre-approved content through top-tier world news publications. This approach has helped distinguish IC Media Direct as a pioneer in leveraging editorial and social engagement for influential search engine return.
ICMediaDirect – Reputation Management – IC Media Direct Helps Companies and Individuals Improve Their Online Reputation
A dynamic, rapidly evolving landscape, SEO plays a key role in the establishment, development, and expansion of business. As Inc.com notes, “SEO has grown so important that it’s value extends beyond the search engine and even to businesses without a website,” making ICMediaDirect’s service an invaluable part of doing business. Utilizing the full scope of social media accounts is one of the many targeted, organic approaches ICMediaDirect uses to push irrelevant listings down and bring key messaging to the top of search result listings. The agency’s team of marketing and PR experts understand that “brands can produce a captivating online presence by creating relevant, interesting, and shareable content,” which is what they do everyday for theiresteemed clients.
IC Media Direct is a native within today’s electronic ecosystem and acts as a creative content marketer in addition to a technical conduit. As participants in this year’s inaugural Content Rising Summit, hosted by Skyword in Boston, ICMediaDirect underscored its commitment to the art and science of brand storytelling by revealing a new method for conveying powerful concepts through creative marketing. As a company spokesperson says, “Our clients have been able to reach a broader base with an uplifting message, simply through the quality of the content they project.” This content-focused, user-driven strategy is one with the reader in mind, a solution that invites the viewer into a community rather than asking them to simply click over. With the American Marketing Association declaring “focus on user experience” as one of the six SEO rules for 2016, it stands to reason that ICMediaDirect is, once again, ahead of the curve.
About IC Media Direct
Since 1996, ICMediaDirect has been a prominent, peer-respected figure in the public relations industry. With offices in New York City and Washington DC, ICMediaDirect intervenes in the face of the unexpected for clients in 49 countries, establishing credibility, building trust, and creating positive online presences. The firm is the two-year consecutive winner of the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC) and recently released a well-received book on Google brand repair. ICMediaDirect is a regular sponsor and highly valued participant of industry conferences, including Affiliate Summit, Leadscon, and ad:tech. To see your Online Reputation Report, visit http://www.icmediadirect.com
ICMediaDirect — Reputation Management — IC Media Direct Experts to Attend Affiliate Summit East 2016: http://finance.yahoo.com/news/icmediadirect-reputation-management-ic-media-034753328.html
by IC Media Direct | May 4, 2016 | News
IC Media Direct, a New York City and Washington DC-based Public Relations and Reputation Management agency, provides specialized insight on the significance of online reputation for individuals and businesses. For more than 20 years, the reputation experts have been offering brand repair services to elite individuals and Fortune 500 companies and improving their online status. This year, IC Media Direct received the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC) for the third consecutive year, after demonstrating strong business ethics and corporate values.
See your Online Reputation Report now, by visiting http://www.icmediadirect.com
Companies that try to establish a strong Internet presence and build trust among its consumers often overlook the importance of reputation management. Local business directories make it easy for customers to review their personal experience with a brand, and corporations should remain aware of how their enterprise is observed by potential clientele. According to the professionals at IC Media Direct, “what people say about your company has become the most significant reflection of your reliability and services. In essence, you are what people find about you online.” It is important for companies to evaluate customer reviews and adequately address any negative feedback. 70 percent of buyers admit to being affected by online disapproval by others before making their own purchase, and any criticism might deter them from selecting the products or service offered by a specific company. There are many ways of handling negative reviews, and IC Media Direct outlines the best approach of responding quickly to rectify any issues offline. “Negative feedback shouldn’t be taken lightly, as it can help brands identify their weak points and improve the quality of their daily business operations,” says a spokesperson for IC Media Direct.
Brand repair should be an essential part of a business’ marketing strategy due to the significant impact of a negative online reputation and its direct effect on previous marketing efforts. When customers go online to learn more about a company or product, discovering bad reviews almost always drives them to a competitor. When no such information is available from real customer reviews, consumers often choose not to take any risk and do not complete transactions for potential sales.
Founded in 1996, IC Media Direct is the leading provider of online reputation and brand repair services. Being two years older than Google, IC Media Direct offers revolutionary reputation management strategies that help companies and individuals rank better on search engines and project a positive image through a mix of media channels. The company often offers its advice and services at marketing conferences, including ad:tech, Affiliate Summit, and LeadsCon, having released a groundbreaking handbook on Google brand repair last year.
To see your Online Reputation Report, visit http://www.icmediadirect.com
Read More:
IC Media Direct — Reputation Management — ICMediaDirect Experts Highlight Significance of Google Reputation: http://finance.yahoo.com/news/ic-media-direct-reputation-management-044523924.html
IC Media Direct — Reputation Management — Attends Barcelona’s MWC 2016: http://www.msn.com/en-us/money/topstories/ic-media-direct-reputation-management-attends-barcelonas-mwc-2016/ar-BBruqY4
by IC Media Direct | Apr 26, 2016 | News
ICMediaDirect – Reputation Management – Team at IC Media Direct Reveal How To Recover From Negative Reviews Online
NEW YORK, NY – ICMediaDirect, a public relations and reputation management firm with expertise in online brand repair, reveals that negative reviews can have a direct financial effect on businesses, pointing to data suggesting that 86 percent of potential customers will think twice about buying a product from a company with unfavorable feedback. With another survey showing that 9 out of 10 people say they take online reviews ‘very seriously,’ the agency has responded by providing advice on how companies can recover after receiving negative feedback online. See your Online Reputation Report now, by visiting http://www.icmediadirect.com
Having enhanced the brand image of Fortune 500 companies, celebrities, politicians, and athletes, ICMediaDirect has built an outstanding track record in efficient reputation control. The agency uses a clear strategy for diminishing the unwanted impact of criticism. First, determine if a comment is legitimate. Some information spread online is created by competing brands. The best course of action for this scenario is to request to have the review removed citing its unlikely authenticity. Next, find out if a review is opinion based. In this case, a company has a powerful opportunity to share factual, positive information about themselves, while also diluting the effect of the review. When a customer has left factual, yet negative feedback, then it is time to respond fully and genuinely. The agency recommends a dynamic approach, combining an apology with a proactive solution to a client’s problem.
To deal with difficult situations where there is significant interaction online, ICMediaDirect advises addressing the complaint offline where possible by asking for the customer’s details or requesting to contact them privately. Experts at the firm have noted that this can reduce the impact of any further mistakes and the pressure on the business manager dealing with the complaints.
ICMediaDirect is a full-service internet reputation and content marketing agency, specializing in online brand repair. Its extensive experience with successful recovery from negative online reviews has helped companies and individuals project a positive image and build an efficient message with a strong impact on their audience. In 2015, the agency published a game-changing handbook on Google brand repair and has been awarded the New York Excellence Award by the SBIEC for two consecutive years. ICMediaDirect regularly attends well-known industry conferences including Affiliate Summit, ad:tech, and LeadsCon, where it shares its expertise and techniques with businesses from all over the world. To see your Online Reputation Report, visit http://www.icmediadirect.com
IC Media Direct — Leader in Online Reputation and Brand Repair: http://www.reuters.com/article/idUSnMKWV1K3pa+1e8+MKW20160208
ICMediaDirect — Reputation Management — Team at IC Media Direct Attends the Content Rising Summit in Boston: http://finance.yahoo.com/news/icmediadirect-reputation-management-team-ic-005916183.html
by IC Media Direct | Apr 25, 2016 | News
ICMediaDirect – Reputation Management – Team at IC Media Direct Attends the Content Rising Summit in Boston
NEW YORK, NY – ICMediaDirect, a full-service public relations and reputation management company, will join leading marketing agencies at Content Rising Summit to share techniques about the art and science of brand storytelling. Their team frequent many established marketing conferences and events, including ad:tech, Affiliate Summit, and LeadsCon, where they meet with other thought leaders in marketing to connect, exchange ideas, and discuss the most recent industry trends.
The first Content Rising Summit, otherwise known as The Brand Storytelling Conference, was held at the Westin Boston Waterfront, right in the middle of Boston’s seaport and innovation districts. The 2016 event, named Forward, is scheduled at the same location on June 22 – June 23 of this year. Skyword, the creator of the event, is a leading content marketing technology company that has helped to push forward the significance of online content for businesses. Skyword Founder Tom Gerace created the company out of the realization that the marketing world has shifted, and innovative marketers need to collaborate, learn, and share in order to move the world’s top brands ahead of their competition.
Speakers at the conference include trendsetters and visionaries such as Michael Brenner of Marketing Insider Group and co-author of ‘The Content Formula’, Fulbright Scholar and successful screenwriter Robert McKee, and Victoria Keichinger, who has used content to turn Coldwell Banker into one of the world’s leading real estate brands. The theme of this summer’s Content Rising Summit is ‘fusion,’ how the combination of two separate factors can result in something extraordinary. ICMediaDirect is excited to reveal its newest methods that sync with one of the most powerful concepts in creative marketing today. The agency advocates an artful blend of visual media and thought-provoking content to produce stories that have impact and engage potential customers. “Well-developed content has the power to connect a business with targeted consumers,” explains an agency spokesperson. “Our clients have been able to reach a broader base with an uplifting message, simply through the quality of the content they project.” The long-standing public relations firm will convene with the most important minds in the business at Forward 2016 and looks forward to the innovation and inspiration that will certainly come from such an event.
ICMediaDirect is a leading reputation management agency, specializing in online brand repair. Its extensive experience with successful online content marketing has helped companies and individuals project a positive image and build an efficient message with a strong impact on their audience. With office locations in New York and Washington, DC, the company serves a range of clients globally, including Fortune 500 companies, Olympic athletes, politicians, and celebrities. In 2015, it published a game-changing handbook on online brand repair and has been awarded the New York Excellence Award by the SBIEC for two consecutive years. ICMediaDirect frequently attends the major industry conferences and acts as a guiding example in marketing and brand management for other, newer companies.
IC Media Direct — Leader in Online Reputation and Brand Repair: http://www.reuters.com/article/idUSnMKWV1K3pa+1e8+MKW20160208
IC Media Direct — Outlines Powerful Strategies for Building Online Branding: http://finance.yahoo.com/news/ic-media-direct-outlines-powerful-014916919.html
by IC Media Direct | Apr 12, 2016 | News
ICMediaDirect – Reputation Management – Reveals Key Pillars of Online Reputation
NEW YORK, NY – Public relations and online reputation management agency, ICMediaDirect, is transforming the way companies manage brand information. The award-winning firm recently revealed the key pillars of managing online reputations while many organizations are struggling to formulate viable, responsive digital media campaigns. The company’s strategic efforts not only suppress unfavorable publicity in search engine results, but they have given hope to hundreds of companies and individuals who wish to project a positive message online. See your Online Reputation Report now, by visiting http://www.icmediadirect.com
ICMediaDirect recommends that companies monitor online activities regularly so that a reputation management plan can be implemented as quickly as possible. By keeping a close eye on brand mentions and online reviews, brands, individuals, and agencies can be proactive in their approach to online reputation management. Using a variety of monitoring tools will make the task easier and more efficient. Google Alerts allows users to receive email updates on the latest Google results featuring brand mentions. To monitor activities connected to a brand on various social media platforms, entities should use the Social Mention tool that keeps track of selected keywords.
Managing information appearing on the internet is a key pillar of online reputation management. ICMediaDirect recommends claiming all online listings connected to the brand on various platforms, including local directories, Google Places and other locations that provide such information. Although companies have little control over what other people say on social media, they can influence the conversation by focusing on proactive brand messaging. ICMediaDirect advocates the incorporation of the latest marketing technologies, such as storytelling techniques and videos. A combination of innovative photography and building a coherent narrative raises engagement creates an opportunity for businesses to build trust and the right image.
ICMediaDirect is an online reputation and content marketing agency with offices in New York City and Washington, DC. A leading firm in the industry, it has helped clients all over the world improve their brand’s potential with online reputation management since 1996. It was awarded the New York Excellence Award by the SBIEC for two consecutive years due to its knowledge and experience in SEO and creating compelling content. ICMediaDirect attends a variety of marketing conferences and events throughout the year, including Affiliate Summit, SES, and LeadsCon, often sharing its expertise and marketing methods with individuals and corporations from all over the world. To see your Online Reputation Report, visit http://www.icmediadirect.com
IC Media Direct — Outlines Powerful Strategies for Building Online Branding: http://finance.yahoo.com/news/ic-media-direct-outlines-powerful-014916919.html
IC Media Direct – Leads the Market in Google Brand Repair: http://www.msn.com/en-us/news/other/ic-media-direct-leads-the-market-in-google-brand-repair/ar-AAcZjWT
