IC Media Direct — Leader in Online Reputation and Brand Repair
NEW YORK, NY – IC Media Direct, a Washington and New York-based Public Relations and Reputation Management agency, is offering professional insight on the importance of online reputation for individuals and businesses. The company has been providing brand repair services since 1996, and has assisted many notable people in improving their online presence. In 2014 and 2015, IC Media Direct received the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC) for having demonstrated a high regard for honoring business ethics and corporate values.
Reputation management is often overlooked by companies trying to establish a solid online presence and build trust. Local business directories make it easy for customers to review their personal experience with a brand, and businesses should be extremely aware of how their enterprise is perceived by potential customers. According to IC Media Direct, “what people say about your company has become the most significant reflection of your reliability and skills. In essence, you are what people find about you online.” It’s important for companies to monitor customer reviews to help identify and address the negative ones. 70 percent of buyers said they are affected by online criticism before making a purchase, and any negative feedback might deter them from choosing the products or services offered by a specific company. There are several ways of handling negative reviews, and IC Media Direct highlights that the best approach is to respond promptly and address the issue offline. “Negative feedback shouldn’t be taken lightly, as it can help brands identify their weak points and improve the quality of their day-to-day business operations,” says a spokesperson for IC Media Direct.
Reputation management should be at the top of companies’ marketing strategy because of the impact that online reputation has, and how it can directly impact the efficiency of previous marketing efforts. When customers go online to learn more about a company or product, finding negative reviews will almost always drive them away. A lot of that confidence comes from positive reviews from actual customers, and when no such information is available, customers choose not to take any risk.
Founded in 1996, IC Media Direct is the leading provider of online reputation and brand repair services. Being two years older than Google, IC Media Direct provides revolutionary reputation management strategies that help companies and individuals rank better on search engines and project a positive image through a mix of media channels. The company has been awarded the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC) for two consecutive years, releasing a groundbreaking handbook on Google brand repair last year.
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ICMediaDirect.com Reviews – Google Brand Repair in Their Game-Changing Handbook
IC Media Direct, a full-service PR and marketing agency with offices in Washington, D.C. and New York City, has announced the publication of their second book, “Google Clean Up.” Offering in-depth information and explanations on how a brand’s online reputation affects its overall image, the book provides efficient solutions that appeal to a wide range of clients, from small businesses to large corporations.
In today’s modern era of information technology, understanding how Google works and implementing adequate strategies with respect to its ranking factors is critical to achieving company’s success. Google’s increasingly complex ranking algorithm makes it difficult for many brands to get on the first page of search results, especially when specific, non-Google-friendly techniques are utilized. “With a market share of 70.8 percent, more and more users are turning to Google when searching for information or relevant products and services,” an IC Media Direct advisor explains. “And consequently, the information they find directly impacts their decision-making.
Established as the leader in Google brand repair, IC Media Direct’s latest book, “Google Clean Up,” provides essential information on Google’s search engine, how it works, and how a brand’s online reputation is reflected within this context. The book outlines ICMD’s strategy to help companies reach the first page of search results by controlling these results and what is displayed to users. “Being two years older than Google, we were able to develop a strategy focused on providing 100% control of search results for an elite individual or a high-end brand,” states the company’s CEO in an announcement of the book launch.
IC MediaDirect’s comprehensive understanding of Google’s ranking algorithm and strategic partnerships have allowed for the creation of “Google Clean Up”. The efficiency of their strategy comes thanks to the multi-faceted content marketing approach, which entails writing valuable, newsworthy articles that are published to authoritative publications. This relevant and engaging content is then given a boost in search engine results. By displaying relevant information on respectable sources, a brand garners authority and credibility, improving its online reputation as well as increasing sales and revenue potential. The company’s “Google Clean Up” is currently available at the price of $97. The book can be ordered through the company’s website at www.icmediadirect.com/bookorder/book2/order_book.php.
Founded in 1996, IC Media Direct is a pioneering PR and marketing agency reputable for its leading brand repair solutions. The company predates Google and boasts a thorough understanding of the ample effect online presence and search results have on brands’ reputations. Providing efficient solutions for brand visibility and online reputation repair, the award-winning content marketing agency works with clients including Fortune 500 Top CEOs, Olympic Gold Medalists, and notable celebrities.
IC MediaDirect Knows How to Optimize Online Reputation Through Social Media
NEW YORK, NY – IC MediaDirect, an award-winning online reputation management agency, announced today that it has expanded its portfolio of services with regards to the fastest-growing segments of the Internet marketing industry: social media. Considering the enormous proliferation platforms such as Facebook, Twitter, and Google+ have experienced over the last few years, social media has become a critical component of any online advertising and public relations campaign. Seventy-three percent of all Internet users over age 18 use some type of social media every day, as reported by the Pew Research Center. And according to online reputation management experts at IC MediaDirect, that number jumps to 90 percent among 18-29-year-olds.
“What we’ve seen over the past several years is that social media can easily make or break a client’s image,” explains the company’s PR representative. “An effectively executed social media campaign can go viral practically overnight and with our customized strategies we help our clients accomplish exactly that.” ICMD’s internal analysis is backed by this year’s social media marketing industry report prepared by Social Media Examiner, which states that 92% of advertising professionals confirmed that social media play a vital role in their business, compared to 86% in 2013.
The vast majority of companies already have one or even several profiles on social media websites, but only few understand how to leverage these effectively. IC MediaDirect assists those organizations in using social media as an advanced tool to increase brand exposure, develop business partnerships, and generate sales leads. As an online reputation management firm with over 18 years of experience, the expert team knows how to stay on top of current developments to ensure that marketing campaigns are always one step ahead of the latest online advertising trends. ICMediaDirect.com has repeatedly demonstrated the ability to integrate social media into clients’ overall marketing. And since Google ranks social networking sites higher than most content, it has become an integral part in optimizing Google search results for clients.
Founded in 1996, ICMD is a leader in marketing, public relations, and online reputation management. IC MediaDirect has helped clients in 49 countries and 49 languages to develop strategic marketing plans and thanks to the company’s proprietary reputation management process clients achieve 100% positive press on the first page of Google search engine results. Two-time winner of the Small Business Institute for Excellence in Commerce (SBIEC) New York Excellence Award, the agency specializes in Google Brand Repair through targeting major publications like the Wall Street Journal, MSNBC, and Bloomberg to achieve top placements in Google search results. ICMD sponsors a variety of marketing industry conferences, including the Affiliate Summit, Leadscon, the SES Conference, Expo, ad:tech, and New York City Fashion Week. The company supports a range of non-profits such as the American Jewish World Service and the Jewish National Fund. ICMD maintains offices in Washington, DC, and New York City.