The reputation management experts at ICMediaDirect recommend that companies closely monitor online activities so that a reputation management plan can be implemented as quickly as possible. By closely watching brand mentions and online reviews, companies, individuals, and agencies can be proactive in their handling of their online reputation. There are a variety of monitoring tools that will make the task easier and more efficient. Google Alerts allows users to sign up for email updates about the latest Google results featuring brand mentions. To monitor activities connected to a brand on various social media platforms, organizations can use the Social Mention tool, which tracks selected keywords.
The annual edition of Affiliate Summit will feature keynotes from most influential and respected public figures in the field of digital platforms and marketing. Speaker Scott Stratten, a social media and relationship marketing expert, President of Un-Marketing and the author of four top-selling business books, is one of “America’s 10 Marketing Gurus”, according to Business Review USA. Affiliate Summit East 2016 concludes with an SEO keynote panel, featuring Bruce Clay (President of Bruce Clay, Inc.), Duane Forrester (VP at Bruce Clay, Inc.), as well as Stephan Spencer (Co-Author of The Art of SEO), notes ICMediaDirect.
Leading PR and reputation management company, ICMediaDirect notes how negative reviews can have a significant financial impact on businesses, according to studies suggesting that 86 percent of potential customers will think twice about services from a company with unfavorable feedback. With another survey explaining that 9 out of 10 people take online reviews ‘very seriously,’ the agency is honored to provide advice on how companies can move forward following negative feedback online. Firms can see their Online Reputation Report now, at http://www.icmediadirect.com.
With respect to difficult situations where there is significant interaction online, ICMediaDirect advises taking the communication offline where possible by asking for the customer’s details or asking to contact them privately. Experts at the firm have determined that this can reduce the impact of any further mistakes and the pressure on the business manager working with the complaints.
As the world’s top renowned leaders in online reputation, PR heavy hitter ICMediaDirect will join other companies, industry leaders, and influencers for Affiliate Summit East (ASE) 2016 to share invaluable market insights and hear views of other participants on most trending issues nationwide and internationally. Scheduled for July 31 through August 2 at the New York Marriott Marquis in New York, this annual tradeshow is expected to bring together over 5,000 marketers, vendors, networks and media firms. Reputation management experts at ICMediaDirect are set to speak on the importance of building an unparalleled online brand for businesses as well as individuals and will tackle some of the progressive strategies they utilize for successful content marketing. To see your personal or brand’s Online Reputation Report, visit ICMediaDirect homepage at http://www.icmediadirect.com.