NEW YORK, NY – IC Media Direct, a leader in online PR and digital marketing, recently shared the secrets of their online reputation strategy at the Affiliate Summit West (ASW) 2015 in Las Vegas. Since 2003, the ASW has provided educational materials and cutting-edge industry resources for affiliate marketers. IC Media Direct was added to the line up of affiliate merchants, vendors, networks, and tracks of educational sessions to bring attendees the chance to network and learn from their team of reputation strategy experts.
The online reputation strategy outline falls under IC MediaDirect’s Public Relations’ umbrella, and has launched the company into the spotlight as one of the best online branding strategies available to businesses across the globe. ICMediaDirect.com shared information about recent changes to Google’s algorithms such as Panda and Hummingbird, and how the changes have altered results that are delivered to Internet searchers. They presented alternatives on how to submit information to low-quality directory sites, and outlined a clear strategy to help move reputation campaigns in the right direction. ICMD is no stranger to major conferences and summits; the company boasts sponsorships alongside industry brands such as Yahoo, MSN, AdAge, Google, and Forbes. At ASW 2015 in Las Vegas, attendees received exclusive insights on the strategy behind online reputation management from the IC Media Direct team.
The 3-day conference was set up to maximize networking among advertisers, affiliates, and attendees. A Meet Market area was set up with tables and booths to give everyone a chance to mingle, and several events helped visitors get the most out of the carefully planned schedule. A First Timers Orientation was available for newcomers, and an Affiliate Program Showcase gave attendees the opportunity to discover the programs available. A series of classes were held for special access pass holders throughout the day. At the end of first day, Roundtable sessions brought everyone together to network and plan out their remaining time at the event. IC MediaDirect networked with fellow specialists to share their insights on reputation strategies.
IC MediaDirect delivers unparalleled PR and content marketing services in today’s technology-driven society. They offer first-class reputation and brand management strategies to clients ranging from elite individuals to high-end brands. Founded in 1996, ICMD pre-dates Google, and has kept up with industry trends and changes to provide the latest strategies and methods for managing a brand name or individual reputation within search engine results. In addition to attending the Affiliate Summit West in Las Vegas, IC MediaDirect also participates major marketing events such as Leadscon, Fashion Week New York, Leadership Forum New York, and more.