ICMediaDirect, an award-winning PR and online reputation management agency, is transforming the way companies manage brand information. The award-winning firm recently revealed the key pillars of managing online reputations while many organizations are struggling to formulate viable, responsive digital media campaigns. The company’s strategic efforts not only suppress unfavorable publicity in search engine results, but they have given hope to hundreds of companies and individuals who wish to project a positive message online. See your Online Reputation Report now, by visiting http://www.icmediadirect.com
Reputation experts at ICMediaDirect recommend that companies monitor online activities regularly so that a reputation management plan can be implemented as quickly as possible. By keeping a close eye on brand mentions and online reviews, brands, individuals, and agencies can be proactive in their approach to online reputation management. Using a variety of monitoring tools will make the task easier and more efficient. Google Alerts allows users to receive email updates on the latest Google results featuring brand mentions. To monitor activities connected to a brand on various social media platforms, entities should use the Social Mention tool that keeps track of selected keywords.
Managing information appearing on the internet is a key pillar of online reputation management. Professionals at ICMediaDirect recommend claiming all online listings connected to the brand on various platforms, including local directories, Google Places and other locations that provide such information. Although companies have little control over what other people say on social media, they can influence the conversation by focusing on proactive brand messaging. ICMediaDirect team advocates the incorporation of the latest marketing technologies, such as storytelling techniques and videos. A combination of innovative photography and building a coherent narrative raises engagement creates an opportunity for businesses to build trust and the right image.
ICMediaDirect is an online reputation and content marketing agency with offices in New York City and Washington, DC. A leading firm in the industry, it has helped clients all over the world improve their brand’s potential with online reputation management since 1996. It was awarded the New York Excellence Award by the SBIEC yet again this year due to its knowledge and experience in SEO and creating compelling content. ICMediaDirect attends a variety of marketing conferences and events throughout the year, including Affiliate Summit, SES, and LeadsCon, often sharing its expertise and marketing methods with individuals and corporations from all over the world. To see your Online Reputation Report, visit http://www.icmediadirect.com
With a proven track record that now spans two decades, ICMediaDirect continues to build on its standing as an industry leader in public relations and reputation management by devoting its resources to the latest trends in technology and social media that affect the perceptions of companies and individuals. As companies face unprecedented challenges in protecting their online reputations, ICMediaDirect ensures a positive message is projected online and across social media platforms. To access your personal or your company’s Online Reputation Report, visit ICMediaDirect homepage at http://www.icmediadirect.com
Monitoring information on the Internet is the key component to online reputation management. Optimizing SEO, keeping abreast of brand mentions and online reviews, and maximizing the positive impact that social media accounts can have are the key underpinnings to a strategic management plan. According to a story by Richard Lorezen entitled “The Impact of Online Reputation on Your Company’s Success,” approximately 70 percent of all consumers will consult reviews or ratings before they make a purchase. Lorezen goes on to say that “more than half of consumers use the internet to learn about a brick-and-mortar store or company before they do business with someone.”
ICMediaDirect endorses a proactive approach to reputation management and uses a variety of state-of-the-art tools and methods to streamline the process. Enhancing a company’s brand and building trust are at the core of its online management reputation philosophy. A story by Kent Campbell entitled “How Natural Reputation and Context Affects Online Reputation Strategy,” underscores how essential it is for all businesses to monitor and manage their online reputations. “What others say about your business on social media and review sites,” he writes, “can affect your bottom line no matter how many customers you serve.” He cites a Nielsen survey that shows “that 68 percent of respondents indicated that they trust customer reviews that they read on line.”
About IC Media Direct
Founded in 1996, ICMediaDirect has long been a recognized leader in the public relations industry, earning the New York Excellence Award from SBIEC for two straight years for its success with SEO and its ability to consistently produce positive results. From its offices in New York City and Washington, DC, the agency has created a global reach in helping clients enhance their brand through online reputation management. ICMediaDirect stays current with all of the latest trends by consistently staying active, attending a variety of marketing conferences and events. Those include Affiliate Summit, SES and LeadsCon, with ICMediaDirect sharing its expertise and marketing methods throughout the year. The company is also active in supporting non-profit organizations that help those in need throughout the world. To see your Online Reputation Report, visit http://www.icmediadirect.com
ICMediaDirect, one of the world’s most renowned leaders in online reputation and a public relations powerhouse, will join Affiliate Summit East 2016 along with other companies, industry leaders and influencers to share invaluable market insights with participants and hear their views on most trending issues nationwide and internationally.
Scheduled to take place July 31 through August 2 at the New York Marriott Marquis in New York, the annual conference and tradeshow is expected to bring together over 5,000 marketers, vendors, networks and media outlets. Team at ICMediaDirect will speak on the importance of building an unparalleled online brand for businesses and individuals and will tackle some of the forward-thinking strategies ICMD utilizes for successful content marketing.
Established in 2003, Affiliate Summit Inc. has a proven track record in managing highly successful marketing projects and delivering numerous insightful events, educational sessions, and tradeshows. With combined experience of more than 30 years in affiliate marketing, founders of the company Shawn Collins and Missy Ward believe in the power of interpersonal networking and information exchange in today’s fast-paced digital world.
Their landmark events create an invaluable learning and sharing environment for thought leaders, start-ups, merchants, and vendors to discuss new opportunities for effective business development and digital innovations. With an established expertise in providing state-of-the art solutions to customers who aim to showcase their brand online in the best light, ICMediaDirect is delighted to bring first-class advice and tips on effective reputation management to affiliates and merchants at the forthcoming conference. Experts at ICMediaDirect reinforce confidence in search engine optimization (SEO) techniques and emphasize the need for every brand to regularly put out content and use technological advancement to develop and maintain captivating online presence.
This year’s edition of Affiliate Summit will feature a collection of keynotes from most influential and thought-provoking public figures in the field of digital platforms and marketing. Speaker Scott Stratten, a social media and relationship marketing expert, President of Un-Marketing and the author of four best-selling business books, is one of “America’s 10 Marketing Gurus”, according to Business Review USA. The final and concluding day of Affiliate Summit East 2016 will see an SEO keynote panel, featuring Bruce Clay (President of Bruce Clay, Inc.), Duane Forrester (VP at Bruce Clay, Inc.), and Stephan Spencer (Co-Author of The Art of SEO).
Founded in 1996, ICMediaDirect is an award-winning PR and online reputation management company, dedicated to brand repair for customers across the globe. Its cutting-edge technological solutions and highly competitive and unmatched online reputation packages have vastly improved the Internet presence of numerous businesses, professional athletes, politicians, fortune top 500 CEOs, celebrities, among many others. Major marketing conferences and events frequently benefit from ICMediaDirect’s participation and sponsorships, including Affiliate Summit, Leadscon, SES, and ad:tech conferences. To see your Online Reputation Report, visit http://www.icmediadirect.com
ICMediaDirect, a Washington and New York-based Public Relations and Reputation Management agency, is providing professional insight on the importance of online reputation for individuals and businesses. The company has been offering brand repair services for more than 20 years, and has assisted many notable people in improving their online presence. For three consecutive years, IC Media Direct has received the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC) after demonstrating a high regard for honoring business ethics and corporate values. See your Online Reputation Report now, by visiting http://www.icmediadirect.com
Reputation management is often overlooked by companies trying to create a strong online presence and build trust with consumers. Local business directories make it easier than ever for customers to review their experience with a brand or its customer service, and business owners should remain aware of how their enterprise is perceived by potential clientele. Experts at ICMediaDirect believe that “what people say about your company has become the most significant reflection of your reliability and skills. In essence, you are what people find about you online.”
The importance of companies monitoring customer reviews to help identify and address the negative ones remains a pivotal part of 21st century marketing. 70 percent of people who purchase items or services online said they are affected by the criticism they see before making a purchase, and any negative feedback might discourage them from choosing a product offered by a specific company. There are many ways of handling negative reviews, and ICMediaDirect outlines that the most ideal approach is to respond promptly and address the issue offline. “Negative feedback shouldn’t be taken lightly, as it can help brands identify their weak points and improve the quality of their day-to-day business operations,” says a spokesperson for IC Media Direct.
It is encouraged that reputation management stays a top priority among companies’ marketing strategy due to the impact of an online reputation, and how it can directly affect the efficiency of past marketing efforts. As clients search online to learn more about a company or product, discovering negative reviews will most certainly drive them away. Most of the confidence comes from positive reviews from actual customers, and when no such information is available, consumers choose not to take any risk on their part.
Founded in 1996, ICMediaDirect has grown to become the leading provider of online reputation and brand repair services. Having developed and evolved alongside major search engines such as Google, the firm provides revolutionary reputation management methods that can help companies and individuals gain a higher rank among Internet results and convey a more positive image. Recipient of the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC), the pr and marketing agency has pioneered an invaluable handbook on Google brand repair in 2015, which was well received by companies seeking guidance and advice. To see your Online Reputation Report, visit http://www.icmediadirect.com
IC Media Direct — Reputation Management — Addresses Online Marketing Trends for 2016:
LeadsCon has established itself as the premier conference in the ever-growing vertical media and direct response marketing industry. With its anticipated events and webcasts, it showcases the best talent in these fields and keeps attendees and listeners abreast of the latest trends. The next LeadsCon event will be held at the New York Hilton on August 22-24, 2016, where industry leader, IC Media Direct, will present its groundbreaking online brand repair solution. See your Online Reputation Report now, by visiting http://www.icmediadirect.com
IC Media Direct has long been a participant of the LeadsCon New York, as well as LeadsCon Las Vegas. In line with the conferences’ desire to ask industry leaders to present their unique talents, the marketing agency was available to discuss their unique ability to repair reputations of individuals and companies that have had the unfortunate experience of a negative representation of them online. While many other considerations come into vertical media and direct marketing, reputation and public perception is at the very basis of successfully marketing any entity. By describing the realities of how quickly an online reputation can be tarnished and the basics of what it takes to successfully reverse such a situation, the agency’s presentation is expected to be of great use for the event’s attendees.
IC Media Direct will be joined by a plethora of businesses from every segment of the vertical media universe, including marketing service companies, technology solution providers, ad agencies, and venture companies searching for profitable investments. Speeches, discussions, and learning forums, will offer valuable insights into the most effective strategies and latest trends. Speakers and moderators from major companies will share their knowledge, while targeted sessions focusing on lead generation and high-quality marketing strategies will result in the type of specific guidance to help bridge the gap between advertisers and consumers.
IC Media Direct – Reputation Management – ICMediaDirect Presents Online Brand Repair Solutions at LeadsCon New York 2016
Full service public relations and reputation management agency, IC Media Direct has been providing their groundbreaking expertese for nearly 20 years. One of the first marketing firms to truly understand the potential of the Internet in its early stages, they also noted the extent positive or negative internet reputations can have on an individual or organization. As a result, the New York and Washington D.C.-based agency developed strategies that provide 100% control over online search results, by pushing down undesirable results. Clients from Fortune 500 CEOs to top sporting personalities have relied on IC Media Direct, while major marketing events and conferences such as LeadsCon, Affiliate Summit, and ad:tech welcome the agency each year to share their knowledge and insight. To see your Online Reputation Report, visit http://www.icmediadirect.com
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