Sustaining a positive online image is more vital in today’s times than any other era because of the powerful influence of social media and the rise of the online industry, according to ICMediaDirect. The progress in mobile, more advanced search tactics and frequently changing user behavior has prompted a fresh stage in search marketing, one where it is essential to be ahead of current patterns. Search Engine Watch has been providing search engine and search marketing news, advice, and interpretations for over twenty years, and through the CSEW conference demonstrated how to lead in these challenging times, offering a two-track educational program put together to share expertise on the most cutting-edge methods and technologies.
Reputation experts from IC Media Direct encourage companies to closely monitor online activities so that a reputation management plan can be put in place as quickly as possible. By tracking brand mentions and online reviews, individuals and agencies can be proactive in their handling of online reputation management. A variety of monitoring tools keep the task both efficient and simple. Google Alerts, for example, allows users to receive email updates when new Google results feature brand mentions. The Social Mention tool monitors activities connected to a brand on various social media platforms by keeping track of selected keywords.
It is commonly seen that businesses try to create a strong Internet presence and build trust among their consumers but discount the importance of a sound reputation management strategy. Local business directories are reachable to potential customers to appraise their own experience with a brand, and businesses should be aware of how their firm is observed by expected customers. As per the specialists at ICMediaDirect, “what people say about your firm has become the key image of your reliability and services. In short, you are what people find about you online.” Thus, it is necessary for companies to monitor customer reviews and prudently tackle any negative feedback. 70 percent of buyers remark that online disapproval by others influences them before making their own buying decisions, and this may even deter them from selecting the products or service offered by a certain company. With various options available for handling negative reviews, ICMediaDirect carves the best approach of replying quickly to rectify any issues offline.
As an award winning public relations and online reputation management agency, IC Media Direct is transforming the way companies handle brand information. The New York and Washington, D.C.-based firm recently revealed the key pillars of managing an online reputation, as many organizations are struggling to enact viable, responsive digital media campaigns. The company’s strategic efforts suppress unfavorable publicity in search engine results and have given hope to hundreds of companies and individuals seeking to project a positive message online. Visit http://www.IC Media Direct.com to see your Online Reputation Report today.
ICMediaDirect has a praiseworthy track record in effective reputation control, having restored the brand image of Fortune 500 companies, stars, politicians, and sportspersons. The firm uses a multifaceted strategy for waning the uninvited effect of censure. As the initial step, evaluate if a comment is sincere. Some material distributed online is created by competition. The best way forward for this scenario is to request to have the review removed quoting its unlikely correctness. Subsequently, find out if a review is opinionated. In this case, a company has a possible occasion to share actual, positive information about them, while also reducing the effect of the review. When a client has left direct, yet adverse reaction, then it is time to reply completely and truthfully. The agency suggests a two-layered method, combining an apology with a proactive resolution to a client’s problem.