A top reputation management company, ICMediaDirect, explains the process for companies and individuals to use search engine optimization (SEO) to grow their personal or business’ online reputation. As spenders frequently check internet search engines for information about products and services before making purchases, the firm is pushing for businesses to implement SEO techniques to optimize their online image. Proven strategies maintain that the top results on Google and other search engines satisfy customers and present a positive image that will improve a brand’s reputation. See your Online Reputation Report immediately, by visiting http://www.icmediadirect.com.
Proud to be a winner of the New York Excellence Award in 2014 and 2015, the award is a reflection on the striking success and commercial recognition of ICMediaDirect in the public relations field, as the firm continues to “consistently demonstrate a high regard for upholding business ethics and company values”. This year has been innovative for industries facing the many challenges of social media mastery and digital reputation management.
Reputation experts from IC Media Direct encourage companies to closely monitor online activities so that a reputation management plan can be put in place as quickly as possible. By tracking brand mentions and online reviews, individuals and agencies can be proactive in their handling of online reputation management. A variety of monitoring tools keep the task both efficient and simple. Google Alerts, for example, allows users to receive email updates when new Google results feature brand mentions. The Social Mention tool monitors activities connected to a brand on various social media platforms by keeping track of selected keywords.
IC Media Direct’s reputation experts recommend that entities monitor online activities consistently so that a reputation management plan can be put into place as quickly as possible. Keeping a close eye on brand mentions and online reviews means brands, individuals, and agencies can be as proactive as possible in their approach to online reputation management. Employing a variety of monitoring tools will make the task easier and increase its effectiveness. Google Alerts allows brands and individuals to receive email updates on any new Google results featuring mentions of them. For monitoring activities connected to a brand on social media, companies should use the Social Mention tool to monitor use of selected keywords.
With companies adapting to take advantage of the array of social media platforms available to them, online reputation management is facing consistent reforms in the 21st century. In addition to handling Google search results, ICMediaDirect takes control over all major blogs and social media accounts related to their clients in order to further increase their positive online presence. Their platform includes the creation of consistent, brand-cohesive, and relative content. Clients also take advantage of feedback through their social media, communication with existing or potential customers, and encourage staff to portray the company’s positive message.