Leading public relations and reputation management firm, ICMediaDirect has underlined the importance of building a successful online brand for businesses and individuals. Online reputation management is increasingly vital in the 21st Century as more companies understand the importance of focusing on their digital footprint. Rising above the competition is challenging, especially with the quick pace at which technology changes – and the pressure on businesses to keep up.
Optimizing SEO is more fundamental now than it was towards the end of the 20th century, not long after Google launched. Ensuring positive content is in the number one spot is imperative, since 33 percent of people always click on the search engine’s top result after inputting a word or term.
ICMediaDirect emphasizes that businesses and individuals should adapt to new ways of controlling their online reputation through a smart content management plan. In comparison to SEO, content marketing is a relatively new technique, but is also key for companies hoping to create a positive image. It allows firms to take full control of their branding by formulating a distinctive voice and a clear message through content – whether on websites, blogs, or social media platforms – while also promoting their products or services.
Trust is key for attracting consumers, and content marketing cultivates a brand that seems reliable and likable while also boosting sales.
ICMediaDirect experts advise companies to choose wisely when it comes to connecting with their target customers, with a consistently multiplying array of social media channels to choose from. Teens are moving from sites like Facebook, for example, in favor of newer options like Snapchat and Instagram.
With live-streaming apps set to excel in 2016, digital natives are migrating to Periscope in striking numbers. With two decades of experience providing companies with the tools to achieve success, ICMediaDirect has in-house staff trained in the latest technological and media advances to provide forward-thinking strategies for brands to utilize in the most effective manner.
Founded in 1996, ICMediaDirect is a full-service reputation management, marketing and public relations company. With offices in New York and Washington DC, the firm operates globally, serving a range of clients. Experts in formulating campaigns and navigating SEO, the company has generated effective online reputation management strategies for countless clients, including Olympic athletes, celebrities, politicians and Fortune 500 companies.
A leading force within the industry, ICMediaDirect is an award-winning firm and has been recognized repeatedly by the Small Business Institute for Excellence in Commerce. To see your Online Reputation Report, visit http://www.icmediadirect.com
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ICMediaDirect.com — Reputation Management — IC Media Direct to Attend New York ad:tech 2016: http://finance.yahoo.com/news/icmediadirect-com-reputation-management-ic-041656580.html
IC Media Direct Attends LeadsCon 2015 Las Vegas
NEW YORK, NY – The annual LeadsCon trade show in Las Vegas has been a key gathering for representatives of vertical media, online lead generation, and direct response marketing for almost ten years, with attendance regularly surpassing 5,000. Past participants included prominent corporations such as Dell Inc., Geico, Home Depot, Bank of America, T-Mobile, and Zillow. This year’s event, March 3-4, 2015 at the Mirage Hotel & Casino in Las Vegas, benefitted from the attendance of one of the industry’s uncontested leaders: New York-based content marketing and reputation management firm, IC Media Direct.
As every year, LeadsCon showcased the most talented people and companies within the direct-response marketing and media industries. The workshops and presentations help those teams seeking accountability in their operational costs and a results-driven ROI, from per-click to per-inquiry and ultimately, conversion. LeadsCon assists professionals in defining and understanding the ever-evolving landscape of vertical media and advertising. As one of the country’s leaders in Content Marketing, IC Media Direct illuminated industry changes and the strategies involved in addressing today’s 21st century media consumption patterns. ICMD, with offices in New York City and Washington, DC, has embraced this social evolution and built its business model around the application of emerging media-specific paradigms. The company employs experts who excel at defining and enhancing a company’s or individual’s brand identity through the strategic use of creative content which is distributed and tailored to all available media channels.
IC Media Direct serves a global client roster from 49 different countries. Fortune-500 CEOs, politicians, bankers, athletes, and top motivational speakers employ ICMD’s media marketing expertise. The company was founded in 1996, two years before Google, making it a pioneer in the techniques of reputation management. ICMD has developed an effective strategy through 20 years of research that allows them 100% control of search results. With state-of-the-art algorithms and creative application of marketing techniques, undesirable search results are pushed down, with more positive, intentional links from reputable media sources taking their place. The company’s PR team works with outlets like the Wall Street Journal, Bloomberg, Yahoo News, MSNBC, and other online news sources to achieve their clients’ goals.
IC Media Direct works to maintain its own visibility and recognition within the Marketing & PR Industry by annually sponsoring and attending high-profile marketing events and conferences including Affiliate Summit and New York City Fashion Week. Along with LeadsCon, ICMD attends key industry conventions like SES/ClickZ Live and ad:tech. The company has been recognized by the Small Business Institute for Excellence in Commerce (SBIEC) for two years running as achieving outstanding success while practicing a high degree of ethical principles. Staffed by experienced professionals, ICMD can assist companies to define themselves in the public eye via an intelligent, intentional branding strategy.