ICMediaDirect, a Washington and New York-based Public Relations and Reputation Management agency, is providing professional insight on the importance of online reputation for individuals and businesses. The company has been offering brand repair services for more than 20 years, and has assisted many notable people in improving their online presence. For three consecutive years, IC Media Direct has received the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC) after demonstrating a high regard for honoring business ethics and corporate values. See your Online Reputation Report now, by visiting http://www.icmediadirect.com
Reputation management is often overlooked by companies trying to create a strong online presence and build trust with consumers. Local business directories make it easier than ever for customers to review their experience with a brand or its customer service, and business owners should remain aware of how their enterprise is perceived by potential clientele. Experts at ICMediaDirect believe that “what people say about your company has become the most significant reflection of your reliability and skills. In essence, you are what people find about you online.”
The importance of companies monitoring customer reviews to help identify and address the negative ones remains a pivotal part of 21st century marketing. 70 percent of people who purchase items or services online said they are affected by the criticism they see before making a purchase, and any negative feedback might discourage them from choosing a product offered by a specific company. There are many ways of handling negative reviews, and ICMediaDirect outlines that the most ideal approach is to respond promptly and address the issue offline. “Negative feedback shouldn’t be taken lightly, as it can help brands identify their weak points and improve the quality of their day-to-day business operations,” says a spokesperson for IC Media Direct.
It is encouraged that reputation management stays a top priority among companies’ marketing strategy due to the impact of an online reputation, and how it can directly affect the efficiency of past marketing efforts. As clients search online to learn more about a company or product, discovering negative reviews will most certainly drive them away. Most of the confidence comes from positive reviews from actual customers, and when no such information is available, consumers choose not to take any risk on their part.
Founded in 1996, ICMediaDirect has grown to become the leading provider of online reputation and brand repair services. Having developed and evolved alongside major search engines such as Google, the firm provides revolutionary reputation management methods that can help companies and individuals gain a higher rank among Internet results and convey a more positive image. Recipient of the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC), the pr and marketing agency has pioneered an invaluable handbook on Google brand repair in 2015, which was well received by companies seeking guidance and advice. To see your Online Reputation Report, visit http://www.icmediadirect.com
IC Media Direct — Reputation Management — Addresses Online Marketing Trends for 2016:
NEW YORK, NY – For the third time, The Small Business Institute for Excellence in Commerce (SBIEC) has awarded reputation management firm, IC Media Direct, with the New York Excellence Award. Each year, the SBIEC selects companies that have achieved outstanding results in their business and their local commercial environment. The decision is based on a collection of corporate reviews and research of the respective industry.
Already a proud recipient of the New York Excellence Award in 2014 and 2015, it is a reflection on the evident success and commercial recognition for IC Media Direct in the public relations field, while they also “consistently demonstrate a high regard for upholding business ethics and company values.” This year has been revolutionary for industries facing the various challenges posed by social media and online reputation management.
The SBIEC is a leading authority on recognizing companies across a wide range of industries that meet its standards of excellence. It has encouraged independent enterprise and entrepreneurial growth, offering the opportunity for businesses of all sizes to be recognized for its performance. Particular emphasis is given to meeting and exceeding expectations for customer service, product quality and ethical practices. IC Media Direct has received its third consecutive award due to its ability to maintain these essential qualities, as it pioneers and perfects Internet strategies that benefit its hundreds of clients everyday. Its team of experts are capable of recognizing all undesired online content, and structure their various campaigns to improve search engine results on Internet web browsers.
Founded in 1996, IC Media Direct is a leading force in the industry with offices in New York City and Washington, DC. It provides its services in 49 countries and 49 languages, with online reputation packages customized for each individual or company and their specific needs. To date, they have helped improve the Internet presence of professional athletes, politicians, executive-level bankers, and fortune top 500 CEOs. Major marketing conferences and events frequently benefit from, participation and sponsorship of IC Media Direct, including Affiliate Summit, Leadscon, SES, and ad:tech. IC Media Direct also supports several non-profit organizations such as the Jewish National Fund, the American Jewish World Service and the AJC Global Jewish Advocacy, helping families in need in countries across the world.
IC Media Direct — Reputation Management — Attends Barcelona’s MWC 2016: http://www.msn.com/en-us/money/topstories/ic-media-direct-reputation-management-attends-barcelonas-mwc-2016/ar-BBruqY4
IC Media Direct – Presents Advanced Google Reputation Management Solutions at ad:tech 2015 San Francisco: http://www.reuters.com/article/idUSnMKWhbKxQa+1ca+MKW20150525
IC MediaDirect – Receives Excellence Award By SBIEC
NEW YORK, NY – In today’s business climate, where torrents of information are coming at consumers from all sides, this most certainly also applies to marketing your brand. The best way to do so is to secure a marketing and PR representative that truly understands and excels at branding and publicity in today’s internet-driven world. IC MediaDirect has been the premier PR and content marketing firm specializing in online exposure and search result control for nearly 20 years – a fact that has been evidenced yet again by their latest accolade, the SBIEC Excellence in Commerce Award.
The Washington, D.C.-based Small Business Institute for Excellence in Commerce (SBIEC) focuses on researching, evaluating, and recognizing companies that meet its high standards of excellence. Through yearly business surveys and industry research, SBIEC identifies companies that achieve demonstrable success and commercial recognition in their respective fields while they also “consistently demonstrate a high regard for upholding business ethics and company values.” In choosing awardees, the panel puts a particular focus on organizations that not only exceed industry benchmarks for product quality, but also display exemplary customer service and ethical practices.
Unrivaled in the area of online marketing experience, IC MediaDirect is a pioneering agency that has been providing clients with highly visible and expertly targeted online exposure for 19 years. Predating Google itself, their singular understanding of online reputation management has resulted in a strategy that allows for complete control of Google search results – an essential tool in brand building or repair. With staff writing for key media outlets such as The Wall Street Journal, MSNBC, and Bloomberg, the invaluable coverage a brand receives as a result becomes another major marketing tool. The firm’s clients are individuals and companies based in 49 countries and are served in nearly as many languages. With the successes seen last year, 2015 looks to be an even more notable one with an ever-growing roster of clients and its busiest conference schedule yet.
IC MediaDirect is a full service PR and content marketing agency with locations in New York City and Washington DC. Founded in 1996, they foresaw the need for elite individuals and high end brands to have control over their online presence and are now the go-to choice for Fortune Top 500 CEOs, High-End Celebrity Jewelers, Olympic Gold Medalists, Politicians, Executive-level Bankers, and Top Motivational Speakers, among others. Highly respected in the industry, they routinely provide featured speakers and act as top-tier sponsors to major marketing events and conferences including Affiliate Summit, Leadscon, SES, ad:tech, and New York City Fashion Week. They are also a proud supporter of a number of organizations, including the Jewish National Fund, the AJC Global Jewish Advocacy, and the American Jewish World Service.