The Small Business Institute for Excellence in Commerce (SBIEC) recognized ICMediaDirect, a top reputation management firm, with the New York Excellence Award for the third year straight. Once per year, the SBIEC selects businesses that have accomplished outstanding feats in both professional and local commercial environments. The decision comes after thorough corporate reviews and examination of the respective field. Check your Online Reputation Report today at http://www.icmediadirect.com.
Affiliate Summit 2016 featured presenters from many influential and thought-provoking public figures in the field of online platforms and marketing, explains ICMediaDirect. Speaker Scott Stratten, a social media and relationship marketing expert, President of Un-Marketing and the author of four best-selling business books, is one of “America’s 10 Marketing Gurus”, as noted by Business Review USA. The last part of Affiliate Summit East 2016 sees an SEO keynote panel, with Bruce Clay (President of Bruce Clay, Inc.), Duane Forrester (VP at Bruce Clay, Inc.), and Stephan Spencer (Co-Author of The Art of SEO) sharing their thoughts.
In recent times, SEO Optimization is becoming indispensable than it was towards the end of the 20th century, soon after Google launched. As 33 percent of people always click on the search engine’s primary result after inserting a word or phrase, safeguarding that positive content is in the first place is vital. ICMediaDirect highlights that businesses and people should familiarize themselves to fresh ways of monitoring their online reputation by using a smart content management approach. In contrast to SEO, content marketing is a moderately new practice, but is also essential for companies hoping to create a positive image. It helps businesses to take complete control of their branding by devising a bespoke voice and an intense message through content – be it on websites, blogs, or social media platforms – while also promoting their products or services. Trust is vital for appealing consumers, and content marketing creates a brand that seems reliable and amiable while also enhancing sales.
Already honored to receive the New York Excellence Award in 2014 and 2015, the third award is a reflection on the continued success of and commercial recognition received by ICMediaDirect in the public relations market, because they “consistently demonstrate a high regard for upholding business ethics and company values”. 2016 has been revolutionary for industries dealing with the various changes enacted by social media affecting the field of online reputation management.
Positive reviews can, of course, increase business, notes ICMediaDirect. But the study proves that negative feedback can have a direct fiscal drain on a firm. 86% of potential customers said they would think twice about buying a product from a company with bad online reviews, for example. Going further, an extra star on reviews generates a 5% to 9% average rise in revenue for the firm, while just one negative review may result in the company losing about 30 customers. Receiving positive reviews on the web translates into direct sales.