NEW YORK, NY – IC MediaDirect, an award-winning online reputation management agency, announced today that it has expanded its portfolio of services with regards to the fastest-growing segments of the Internet marketing industry: social media. Considering the enormous proliferation platforms such as Facebook, Twitter, and Google+ have experienced over the last few years, social media has become a critical component of any online advertising and public relations campaign. Seventy-three percent of all Internet users over age 18 use some type of social media every day, as reported by the Pew Research Center. And according to online reputation management experts at IC MediaDirect, that number jumps to 90 percent among 18-29-year-olds.
“What we’ve seen over the past several years is that social media can easily make or break a client’s image,” explains the company’s PR representative. “An effectively executed social media campaign can go viral practically overnight and with our customized strategies we help our clients accomplish exactly that.” ICMD’s internal analysis is backed by this year’s social media marketing industry report prepared by Social Media Examiner, which states that 92% of advertising professionals confirmed that social media play a vital role in their business, compared to 86% in 2013.
The vast majority of companies already have one or even several profiles on social media websites, but only few understand how to leverage these effectively. IC MediaDirect assists those organizations in using social media as an advanced tool to increase brand exposure, develop business partnerships, and generate sales leads. As an online reputation management firm with over 18 years of experience, the expert team knows how to stay on top of current developments to ensure that marketing campaigns are always one step ahead of the latest online advertising trends. ICMediaDirect.com has repeatedly demonstrated the ability to integrate social media into clients’ overall marketing. And since Google ranks social networking sites higher than most content, it has become an integral part in optimizing Google search results for clients.
Founded in 1996, ICMD is a leader in marketing, public relations, and online reputation management. IC MediaDirect has helped clients in 49 countries and 49 languages to develop strategic marketing plans and thanks to the company’s proprietary reputation management process clients achieve 100% positive press on the first page of Google search engine results. Two-time winner of the Small Business Institute for Excellence in Commerce (SBIEC) New York Excellence Award, the agency specializes in Google Brand Repair through targeting major publications like the Wall Street Journal, MSNBC, and Bloomberg to achieve top placements in Google search results. ICMD sponsors a variety of marketing industry conferences, including the Affiliate Summit, Leadscon, the SES Conference, Expo, ad:tech, and New York City Fashion Week. The company supports a range of non-profits such as the American Jewish World Service and the Jewish National Fund. ICMD maintains offices in Washington, DC, and New York City.