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IC Media Direct – Reputation Management – Explains Significance of Online Reputation Management in 21st Century

IC Media Direct – Reputation Management – Explains Significance of Online Reputation Management in 21st Century

IC Media Direct - Reputation Management - Explains Significance of Online Reputation Management in 21st Century

IC Media Direct – Reputation Management – Explains Significance of Online Reputation Management in 21st Century

NEW YORK, NYIC Media Direct, a leading public relations and reputation management agency, has underlined the importance of building a successful online brand for businesses and individuals. Online reputation management is increasingly vital in the 21st Century as more companies understand the importance of focusing on their digital footprint. Rising above the competition is challenging, especially with the quick pace at which technology changes – and the pressure on businesses to keep up.

Optimizing SEO is more fundamental now than it was towards the end of the 20th century, not long after Google launched. With statistics highlighting that 33 percent of people always click on the search engine’s top result after inputting a word or term, ensuring positive content is in the number one spot is imperative. IC Media Direct emphasizes that businesses and individuals should adapt to new ways of controlling their online reputation through a smart content management plan. Content marketing is a relatively new technique in comparison to SEO, but is also key for companies hoping to create a positive image. It allows firms to take full control of their branding by formulating a distinctive voice and a clear message through content – whether on websites, blogs or social media platforms – while also promoting their products or services. Trust is key for attracting consumers, and content marketing cultivates a brand that seems reliable and likable while also boosting sales.

With a consistently multiplying array of social media sites to choose from, it’s also advisable for companies to choose wisely when it comes to connecting with their target customers. Teens are moving from sites like Facebook, for example, in favor of newer options like Snapchat and Instagram. With live-streaming apps set to excel in 2016, digital natives are migrating to Periscope in striking numbers. With two decades of experience providing companies with the tools to achieve success, IC Media Direct has in-house staff trained in the latest technological and media advances to provide forward-thinking strategies for brands to utilize in the most effective manner.

Founded in 1996, IC Media Direct is a full-service reputation management, marketing and public relations company. With offices in New York and Washington DC, the firm operates globally, serving a range of clients. Experts in formulating campaigns and navigating SEO, the company has generated effective online reputation management strategies for countless clients, including Olympic athletes, celebrities, politicians and Fortune 500 companies. A leading force within the industry, IC Media Direct is an award-winning firm and has been recognized repeatedly by the Small Business Institute for Excellence in Commerce.

 

IC Media Direct — Reputation Management — Attends ad:tech Conference in New York City: http://www.msn.com/en-us/money/topstories/ic-media-direct-reputation-management-attends-adtech-conference-in-new-york-city/ar-BBr2o4W

IC Media Direct — Reputation Management — to Attend LeadsCon in Las Vegas: http://finance.yahoo.com/news/ic-media-direct-reputation-management-103000433.html

 

ICMediaDirect.com Reviews – Why Google Reputation Matters

ICMediaDirect.com Reviews – Why Google Reputation Matters

ICMediaDirect.com Reviews - Why Google Reputation Matters

ICMediaDirect.com Reviews – Why Google Reputation Matters

ICMediaDirect.com Reviews – Why Google Reputation Matters

NEW YORK, NY – Online reputation management is the cornerstone of modern, effective public relations – you are what your Google results say about you. Brands that have taken many years and millions of dollars to cultivate can be harmed with negative postings in a matter of minutes. New York-based IC Media Direct is a specialist in reputation management and has honed the art of working with Google algorithms to minimize negative results while boosting brand-positive messages to a higher page ranking.

Asked about the secrets of a stellar online reputation, one of ICMD’s leading marketing specialists reveals why Google plays such a crucial role in today’s Internet-driven society. “The first step to effectively managing your online reputation is to always assume that you will be Googled,” he explains. “This may seem rather obvious, but even this most basic fact is sometimes downplayed or overlooked until the time is too late and damage has been done. Assume that if a piece of information is online, it will be found eventually.”

Another helpful tool for online reputation management is to take advantage of every social media platform available. Thus, in addition to managing Google searches, IC Media Direct takes control over all major Social Media platforms on behalf of their clients to further boost their positive online presence. To strengthen that effect, the marketing experts at ICMD regularly post consistent, brand-cohesive messages. At the same time, clients can take up the opportunity to receive feedback through their social media accounts, communicate with existing or potential customers, and encourage them to spread the company’s message.

ICMediaDirect.com is the worldwide leader in reputation management and provides its professional services to companies and individuals in 49 different countries. The company was founded in 1996, two years before Google, and has been exceptionally successful at developing effective strategies that allow 100% control of search results.