NEW YORK, NY – ICMediaDirect.com, a full-service public relations, marketing, and brand management firm, was delighted to attend the Ad:tech 2015 conference in San Francisco. This year’s conference and expo drew in an impressive number of industry professionals with the collective goal of moving the marketing and advertising industries forward. An ongoing sponsor for this event, IC Media Direct is proud to endorse Ad:tech and all the innovative and progressive thought, discussion, and networking the conference creates.
Ad:tech is an annual exhibition and conference designed to highlight the latest technological advances, breakthroughs and developments within the advertising and marketing fields. Bringing together media and advertising communities from across the world, the conference offers a unique opportunity for countless marketing and technology professionals to come together and advance the state of the industry. Comprised of lectures and presentations, collective networking opportunities, an expo and other events, the conference provides a wealth of opportunities to combine the brightest minds of their respective fields and incubate new ideas for the future. IC Media Direct always looks forward to collaborating with other companies to identify industry trends and develop new strategies for the future.
Participants, attendees, and sponsors like ICMediaDirect.com enjoyed a variety of presentations throughout the Ad:tech 2015 event. Lectures included a wide breadth of topics designed to better understand and improve marketing success – and the related technology that drives the industry forward. A notable highlight was keynote speaker Rohit Bhargava’s presentation “Reluctant Marketers, Glanceable Content, and Other Future Trends.” Bhargava, bestselling author of the book Non-Obvious, discussed the potential market viability of imperfection within product development as well as a variety of other “non-obvious” strategies to gain market share and improve a business’s success potential. Additional presentations included ”The Updated Rules in Affiliate Marketing,” “The Rise of New Audience Platforms,” and “Beyond Millennials: Generation Z and Where They Are Taking Marketing”.
Inspiration and education are among the top objectives at virtually every Ad:tech event. The San Francisco expo allowed companies to showcase their latest products, services, and developments aimed at reshaping the business world. Ideas, strategies, and business forecasts connected events and participants between sessions. Lectures, presentations, and discussions showcased the current state of technology – and helped to develop the next step in the evolution of advertising media and service. All attendees of the event, including ICMediaDirect.com, enjoyed multiple benefits such as a reinvigorated set of skills, techniques, and tools to better compete in the rapidly advancing business world.
Since its founding in 1996, IC Media Direct has provided client-focused PR and marketing campaigns with measurable success. The award-winning firm works with clients to identify, develop, and execute brand development and repair strategies. The company’s clientele includes multiple Fortune 500 executives, Olympic athletes, politicians and other celebrities. By connecting clients with streamlined brand management, the company works to showcase accomplishments and boost a brand’s visibility and public perception. With offices in both New York City and Washington, D.C. and campaigns across 49 countries and languages, ICMediaDirect continues to deliver premier brand repair and marketing services to clients throughout the world.