Select Page Reviews – Ad:tech 2015 San Francisco Conference Reviews – Ad:tech 2015 San Francisco Conference Reviews - Ad:tech 2015 San Francisco Conference Reviews – Ad:tech 2015 San Francisco Conference

NEW YORK, NY –, a full-service public relations, marketing, and brand management firm, was delighted to attend the Ad:tech 2015 conference in San Francisco. This year’s conference and expo drew in an impressive number of industry professionals with the collective goal of moving the marketing and advertising industries forward. An ongoing sponsor for this event, IC Media Direct is proud to endorse Ad:tech and all the innovative and progressive thought, discussion, and networking the conference creates.

Ad:tech is an annual exhibition and conference designed to highlight the latest technological advances, breakthroughs and developments within the advertising and marketing fields. Bringing together media and advertising communities from across the world, the conference offers a unique opportunity for countless marketing and technology professionals to come together and advance the state of the industry. Comprised of lectures and presentations, collective networking opportunities, an expo and other events, the conference provides a wealth of opportunities to combine the brightest minds of their respective fields and incubate new ideas for the future. IC Media Direct always looks forward to collaborating with other companies to identify industry trends and develop new strategies for the future.

Participants, attendees, and sponsors like enjoyed a variety of presentations throughout the Ad:tech 2015 event. Lectures included a wide breadth of topics designed to better understand and improve marketing success – and the related technology that drives the industry forward. A notable highlight was keynote speaker Rohit Bhargava’s presentation “Reluctant Marketers, Glanceable Content, and Other Future Trends.” Bhargava, bestselling author of the book Non-Obvious, discussed the potential market viability of imperfection within product development as well as a variety of other “non-obvious” strategies to gain market share and improve a business’s success potential. Additional presentations included ”The Updated Rules in Affiliate Marketing,” “The Rise of New Audience Platforms,” and “Beyond Millennials: Generation Z and Where They Are Taking Marketing”.

Inspiration and education are among the top objectives at virtually every Ad:tech event. The San Francisco expo allowed companies to showcase their latest products, services, and developments aimed at reshaping the business world. Ideas, strategies, and business forecasts connected events and participants between sessions. Lectures, presentations, and discussions showcased the current state of technology – and helped to develop the next step in the evolution of advertising media and service. All attendees of the event, including, enjoyed multiple benefits such as a reinvigorated set of skills, techniques, and tools to better compete in the rapidly advancing business world.


Since its founding in 1996, IC Media Direct has provided client-focused PR and marketing campaigns with measurable success. The award-winning firm works with clients to identify, develop, and execute brand development and repair strategies. The company’s clientele includes multiple Fortune 500 executives, Olympic athletes, politicians and other celebrities. By connecting clients with streamlined brand management, the company works to showcase accomplishments and boost a brand’s visibility and public perception. With offices in both New York City and Washington, D.C. and campaigns across 49 countries and languages, ICMediaDirect continues to deliver premier brand repair and marketing services to clients throughout the world.

IC Media Direct Attends SES Conference in San Francisco

IC Media Direct Attends SES Conference in San Francisco

IC Media Direct Attends SES Conference in San Francisco

NEW YORK, NY – Every year, Search Engine Strategies (SES) Conferences around the world, organized by Search Engine Watch, bring together the most influential companies and thought leaders in the constantly evolving industry of online search and social marketing. The latest gathering in San Francisco – today’s most important center for innovative technology and online startups – featured seminars and presentations from top names in the industry. Representing the online PR and marketing industry was market leader IC Media Direct, joining other major organizations such as Google, Yahoo, Pandora, eBay, Verizon, AOL. Founded in 1996, ICMD has been an important supporter and contributor to SES Conferences from its start, and while the company operates out of its headquarters in New York City, it frequently attends conferences in cities around the world, including Bangkok, London, Miami, Toronto, and Shanghai.

The SES Conference featured four workshops and ten tracks divided over four days, covering topics such as digital marketing, data-driven marketing, content marketing strategies, B2B marketing, search, and Google best practices. Especially well attended were the four “Learn with Google” sessions, during which Adam Singer, Google’s Analytics Advocate, and Jenya Denissova, Google’s Head of Channel Sales, Traditional Media, Franchise & Real Estate North America, shared their insights. As the global leader in Google reputation management, IC Media Direct experts were happy to engage in discussions and answer questions evolving around successful strategies to meet the challenges of constantly changing search algorithms and SEO optimization of blogs and websites.

With almost 20 years of experience, IC Media Direct knows the digital advertising world inside out and can react quickly and appropriately to new technologies in order to guarantee that clients maintain continuous control over their Google search results. ICMD’s IT and marketing specialists use platforms such as the SES to keep up-to-date with the latest developments and further improve the company’s award-winning services and ultimately provide more value to its clientele. The company employs experts who excel at defining and enhancing a company’s or individual’s brand identity through strategic use of creative content, distributed through dozens of media channels.

Maintaining two offices in New York City and Washington, DC, IC Media Direct serves its global base of customers from currently 49 countries around the world. The list of satisfied clients includes Fortune-500 CEOs, politicians, bankers, athletes, and top motivational speakers. Founded two years before Google, has been a pioneer in the techniques of reputation management, developing effective strategies that give clients full control over Google search results. The company’s PR team collaborates with outlets like MSNBC, the Wall Street Journal, Bloomberg, Yahoo News, and other online news sources to achieve its clients’ goals.

IC Media Direct maintains a visible presence in the Marketing and PR industry by annually sponsoring high-profile marketing events and conferences including Affiliate Summit and New York City Fashion Week and attending leading conventions such as SES, Leadscon, and ad:tech. The company was presented with the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC) two years in a row.