The annual edition of Affiliate Summit will feature keynotes from most influential and respected public figures in the field of digital platforms and marketing. Speaker Scott Stratten, a social media and relationship marketing expert, President of Un-Marketing and the author of four top-selling business books, is one of “America’s 10 Marketing Gurus”, according to Business Review USA. Affiliate Summit East 2016 concludes with an SEO keynote panel, featuring Bruce Clay (President of Bruce Clay, Inc.), Duane Forrester (VP at Bruce Clay, Inc.), as well as Stephan Spencer (Co-Author of The Art of SEO), notes ICMediaDirect.
When it comes to puzzling conditions where there is copious virtual communication, ICMediaDirect advises managing the criticism off the internet when possible by asking for the customer’s personal details or by making a request to contact them confidentially. Specialists at the agency remark that this can reduce the consequence of any added blunders and the discomfort on the business manager handling complaints.
Specialists at ICMediaDirect counsel firms to be judicious when it comes to connecting with their intended consumers because of an ever-increasing array of social media channels to choose from. Young people are moving from sites like Facebook, for instance, to find newer options like Snapchat and Instagram. With live-streaming apps set to gain prominence in 2016, digital natives are moving to Periscope in striking numbers. With twenty years of knowledge delivering businesses with the tools to attain success, ICMediaDirect has internal staff talented in the up-to-date technological and media trends to offer progressive strategies for brands to utilize in the most effective manner.
The PR and marketing industry strongly believe in the “always control the message” saying. Since the search engine ranking and results appeared, a new promotional approach was also developed, because the ranking is a very important aspect of promoting brands and goods. The strategy was called “reputation management” and it is both the skill and art of keeping control of the client’s point. This is done by understanding how to work collaboratively with the Google algorithm. The leader in this new field is ICMediaDirect.com. Founded in 1996, two years before Google, the company has been a pioneer in perfecting the new techniques of reputation management. IC Media Direct works with companies or individuals in controlling the message across the Internet to project the best possible branding image.
The importance of online buzz cannot be underestimated and can lead to measureable business results. It has been calculated by the Harvard Business School that each star in a Yelp rating increases a business’ sales by 5 to 9%. And a bump up from 3.5 to 4 stars on Yelp typically results in a 19% increase of restaurant bookings during peak business hours. Through its nearly 20 years of experience in the PR and marketing industry, IC Media Direct has developed an effective strategy that affords them 100% control of search results. They employ an experienced and professional team of online marketing representatives utilizing state-of-the-art technology to define and disperse throughout the Internet the specific branding impression that a client is looking for. Undesirable search results can be pushed down and replaced with more positive links generated from reputable media sources. Their PR team consults directly with the client to plan an effective, long-term PR strategy and then efficiently execute it.
With two offices in New York City and Washington, DC, ICMediaDirect.com serves a global roster of clients in 49 countries and speaking 49 languages. The list includes Fortune-500 CEOs, athletes, politicians, executive level bankers, and top motivational speakers.
IC Media Direct maintains an active profile within the marketing and PR industry and annually sponsors major marketing events and conferences including Affiliate Summit, Leadscon, SES, ad:tech, and New York City Fashion Week and attends other key industry events like New York ad:tech, Chicago SES and LeadsCon Las Vegas. ICMediaDirect.com was honored with the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC) two years in a row. The award is the result of an annual survey the SBIEC conducts in different industries to identify companies in said sectors that have achieved above-average success and reflected a high degree of ethics and business acumen.
Developing a proven track record that has spanned two decades, ICMediaDirect has built on its standing as an industry leader in public relations and reputation management by devoting resources to the latest trends in technology and social media that affect the image of companies and individuals. Unprecedented challenges surround online reputations, and ICMediaDirect confirms a positive message is projected online and across social media platforms, inviting you to see your personal or company’s Online Reputation Report via the ICMediaDirect homepage, http://www.icmediadirect.com