ICMediaDirect has long been ahead of today’s electronic ecosystem and acts as a creative content marketer in addition to a digital conduit. As participants at Content Rising Summit, hosted by Skyword in Boston, ICMediaDirect underscored its brand storytelling by revealing a new method for conveying powerful concepts through creative marketing. As a company spokesperson noted, “Our clients have been able to reach a broader base with an uplifting message, simply through the quality of the content they project.” This content-driven, user-driven strategy is one with the reader in mind, a process that invites the viewer into a community rather than asking them to simply click over. With the American Marketing Association explaining “focus on user experience” stands as one of the six SEO rules for 2016, it’s no surprise that ICMediaDirect is, once again, ahead of the game.
Reputation experts at ICMediaDirect recommend that companies monitor online activities regularly so that a reputation management plan can be implemented as quickly as possible. By keeping a close eye on brand mentions and online reviews, brands, individuals, and agencies can be proactive in their approach to online reputation management. Using a variety of monitoring tools will make the task easier and more efficient. Google Alerts allows users to receive email updates on the latest Google results featuring brand mentions. To monitor activities connected to a brand on various social media platforms, entities should use the Social Mention tool that keeps track of selected keywords.
The reputation management experts at ICMediaDirect recommend that companies closely monitor online activities so that a reputation management plan can be implemented as quickly as possible. By closely watching brand mentions and online reviews, companies, individuals, and agencies can be proactive in their handling of their online reputation. There are a variety of monitoring tools that will make the task easier and more efficient. Google Alerts allows users to sign up for email updates about the latest Google results featuring brand mentions. To monitor activities connected to a brand on various social media platforms, organizations can use the Social Mention tool, which tracks selected keywords.
The annual edition of Affiliate Summit will feature keynotes from most influential and respected public figures in the field of digital platforms and marketing. Speaker Scott Stratten, a social media and relationship marketing expert, President of Un-Marketing and the author of four top-selling business books, is one of “America’s 10 Marketing Gurus”, according to Business Review USA. Affiliate Summit East 2016 concludes with an SEO keynote panel, featuring Bruce Clay (President of Bruce Clay, Inc.), Duane Forrester (VP at Bruce Clay, Inc.), as well as Stephan Spencer (Co-Author of The Art of SEO), notes ICMediaDirect.
Leading PR and reputation management company, ICMediaDirect notes how negative reviews can have a significant financial impact on businesses, according to studies suggesting that 86 percent of potential customers will think twice about services from a company with unfavorable feedback. With another survey explaining that 9 out of 10 people take online reviews ‘very seriously,’ the agency is honored to provide advice on how companies can move forward following negative feedback online. Firms can see their Online Reputation Report now, at http://www.icmediadirect.com.
With respect to difficult situations where there is significant interaction online, ICMediaDirect advises taking the communication offline where possible by asking for the customer’s details or asking to contact them privately. Experts at the firm have determined that this can reduce the impact of any further mistakes and the pressure on the business manager working with the complaints.