The annual edition of Affiliate Summit will feature keynotes from most influential and respected public figures in the field of digital platforms and marketing. Speaker Scott Stratten, a social media and relationship marketing expert, President of Un-Marketing and the author of four top-selling business books, is one of “America’s 10 Marketing Gurus”, according to Business Review USA. Affiliate Summit East 2016 concludes with an SEO keynote panel, featuring Bruce Clay (President of Bruce Clay, Inc.), Duane Forrester (VP at Bruce Clay, Inc.), as well as Stephan Spencer (Co-Author of The Art of SEO), notes ICMediaDirect.
When it comes to puzzling conditions where there is copious virtual communication, ICMediaDirect advises managing the criticism off the internet when possible by asking for the customer’s personal details or by making a request to contact them confidentially. Specialists at the agency remark that this can reduce the consequence of any added blunders and the discomfort on the business manager handling complaints.
Specialists at ICMediaDirect counsel firms to be judicious when it comes to connecting with their intended consumers because of an ever-increasing array of social media channels to choose from. Young people are moving from sites like Facebook, for instance, to find newer options like Snapchat and Instagram. With live-streaming apps set to gain prominence in 2016, digital natives are moving to Periscope in striking numbers. With twenty years of knowledge delivering businesses with the tools to attain success, ICMediaDirect has internal staff talented in the up-to-date technological and media trends to offer progressive strategies for brands to utilize in the most effective manner.
The PR and marketing industry strongly believe in the “always control the message” saying. Since the search engine ranking and results appeared, a new promotional approach was also developed, because the ranking is a very important aspect of promoting brands and goods. The strategy was called “reputation management” and it is both the skill and art of keeping control of the client’s point. This is done by understanding how to work collaboratively with the Google algorithm. The leader in this new field is ICMediaDirect.com. Founded in 1996, two years before Google, the company has been a pioneer in perfecting the new techniques of reputation management. IC Media Direct works with companies or individuals in controlling the message across the Internet to project the best possible branding image.
The importance of online buzz cannot be underestimated and can lead to measureable business results. It has been calculated by the Harvard Business School that each star in a Yelp rating increases a business’ sales by 5 to 9%. And a bump up from 3.5 to 4 stars on Yelp typically results in a 19% increase of restaurant bookings during peak business hours. Through its nearly 20 years of experience in the PR and marketing industry, IC Media Direct has developed an effective strategy that affords them 100% control of search results. They employ an experienced and professional team of online marketing representatives utilizing state-of-the-art technology to define and disperse throughout the Internet the specific branding impression that a client is looking for. Undesirable search results can be pushed down and replaced with more positive links generated from reputable media sources. Their PR team consults directly with the client to plan an effective, long-term PR strategy and then efficiently execute it.
With two offices in New York City and Washington, DC, ICMediaDirect.com serves a global roster of clients in 49 countries and speaking 49 languages. The list includes Fortune-500 CEOs, athletes, politicians, executive level bankers, and top motivational speakers.
IC Media Direct maintains an active profile within the marketing and PR industry and annually sponsors major marketing events and conferences including Affiliate Summit, Leadscon, SES, ad:tech, and New York City Fashion Week and attends other key industry events like New York ad:tech, Chicago SES and LeadsCon Las Vegas. ICMediaDirect.com was honored with the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC) two years in a row. The award is the result of an annual survey the SBIEC conducts in different industries to identify companies in said sectors that have achieved above-average success and reflected a high degree of ethics and business acumen.
Developing a proven track record that has spanned two decades, ICMediaDirect has built on its standing as an industry leader in public relations and reputation management by devoting resources to the latest trends in technology and social media that affect the image of companies and individuals. Unprecedented challenges surround online reputations, and ICMediaDirect confirms a positive message is projected online and across social media platforms, inviting you to see your personal or company’s Online Reputation Report via the ICMediaDirect homepage, http://www.icmediadirect.com
ICMediaDirect.com, a famous internet reputation management company, said today that it has branched out its range of services to include the fastest developing sectors of the online marketing field, which is social media. Considering the enormous proliferation platforms such as Facebook, Twitter, and Google+ have experienced over the last few years, social media has become a critical component of any online advertising and public relations campaign. Seventy-three percent of all Internet users over age 18 use some type of social media every day, as reported by the Pew Research Center. And according to online reputation management experts at ICMediaDirect.com, that number jumps to 90 percent among 18-29-year-olds.
“What we’ve seen over the past several years is that social media can easily make or break a client’s image,” explains the company’s PR representative. “An effectively executed social media campaign can go viral practically overnight and with our customized strategies we help our clients accomplish exactly that.” ICMD’s internal analysis is backed by this year’s social media marketing industry report prepared by Social Media Examiner, which states that 92% of advertising professionals confirmed that social media play a vital role in their business, compared to 86% in 2013.
The vast majority of companies already have one or even several profiles on social media websites, but only few understand how to leverage these effectively. ICMediaDirect.com assists those organizations in using social media as an advanced tool to increase brand exposure, develop business partnerships, and generate sales leads. As an online reputation management firm with over 18 years of experience, the expert team knows how to stay on top of current developments to ensure that marketing campaigns are always one step ahead of the latest online advertising trends. ICMediaDirect.com has repeatedly demonstrated the ability to integrate social media into clients’ overall marketing. And since Google ranks social networking sites higher than most content, it has become an integral part in optimizing Google search results for clients.
Founded in 1996, ICMD is a leader in marketing, public relations, and online reputation management. ICMediaDirect.com has helped clients in 49 countries and 49 languages to develop strategic marketing plans and thanks to the company’s proprietary reputation management process clients achieve 100% positive press on the first page of Google search engine results. Two-time winner of the Small Business Institute for Excellence in Commerce (SBIEC) New York Excellence Award, the agency specializes in Google Brand Repair through targeting major publications like the Wall Street Journal, MSNBC, and Bloomberg to achieve top placements in Google search results. ICMD sponsors a variety of marketing industry conferences, including the Affiliate Summit, Leadscon, the SES Conference, Expo, ad:tech, and New York City Fashion Week. The company supports a range of non-profits such as the American Jewish World Service and the Jewish National Fund. ICMD maintains offices in Washington, DC, and New York City.