Public Relations and Reputation Management agency ICMediaDirect, based in New York City and Washington DC, provides specialized insight on the importance of online reputations for individuals and businesses. For more than 20 years, the reputation experts have provided brand repair services which improve the online status of elite individuals and Fortune 500 companies. This year, ICMediaDirect was given the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC) for the third year in a row, after once again demonstrating strong business ethics and corporate values. See your Online Reputation Report today by visiting http://www.icmediadirect.com.
SEO optimization is more fundamental now than it was at the end of the 20th century, not long after Google launched. Keeping positive content in the number one spot is imperative, since 33 percent of people will click on the search engine’s top result after inputting a word or term. ICMediaDirect pushes businesses and individuals to adapt to new ways of controlling their online reputation through a smart content management strategy. In comparison to SEO, content marketing is a relatively fresh technique, but is also key for companies hoping to build a positive image. It allows firms to keep full control of their branding by formulating a distinctive voice and a clear message with their content – on websites, blogs, or social media platforms – while also promoting their products or services. Trust is key for new consumers, and content marketing creates a brand that seems reliable and likable while also boosting sales.
Local business directories are accessible to future customers to appraise their own experience with a brand, and businesses should be aware of how their firm is observed by expected customers. Very often, firms that take measures to create a strong Internet presence and build trust among their consumers mostly discount the significance of reputation management. As per the experts at ICMediaDirect, “what people say about your firm has become the most important metric of your reliability and services. In essence, you are what people find about you online.” Therefore, it is fundamental for companies to monitor customer reviews and carefully tackle any negative feedback. 70 percent of buyers say online disapproval affects them prior to making their own buying decisions, and this may even deter them from selecting the products or service offered by a certain company. With various alternatives available for handling negative reviews, ICMediaDirect crafts the best approach of replying quickly to rectify any issues offline.
Already honored to receive the New York Excellence Award in 2014 and 2015, the third award is a reflection on the continued success of and commercial recognition received by ICMediaDirect in the public relations market, because they “consistently demonstrate a high regard for upholding business ethics and company values”. 2016 has been revolutionary for industries dealing with the various changes enacted by social media affecting the field of online reputation management.