For nearly 20 years, PR and marketing agency IC Media Direct has pioneered the use of the Internet for their clients’ marketing, public relations, and brand repair purposes with great success. Predating Google, the firm has continuously had a unique understanding of and ability to fully harness the power of their search engine and other offerings. Now, the marketing agency has announced their latest innovation: an advanced Google AdWords Consulting Service.
The advertising service, Google AdWords, is one of the most widely used online methods of advertising today. A large part of this targeting relies on keywords predefined by the advertiser that then link the copy to the content of certain webpages. As a result, the users viewing the ads will be those most interested in similar products and services, greatly increasing the chance of interaction. However, much like in Google’s search, discerning which keywords will achieve the greatest impact and the most effective way to use them has become an increasingly complex process that is best left in the hands of a specialist like IC MediaDirect. Further, there are many additional considerations and options that affect the success of an AdWords campaign.
It is for these very reasons that IC Media Direct is now offering their advanced AdWords Consulting service. “We analyze your Google Adwords campaign and your website to show you instantly what they are missing, and subsequently help you adjust in order to get more leads for less money,” a company spokesperson explained. Well versed with the complexity of building and managing a successful campaign, the marketing firm focuses on a number of areas proven to get results. For example, AdWords offers both targeting ads to specific locations and excluding others. Consultants not only show advertisers how to utilize this feature, but also give advice on the locations that will prove most lucrative for their business. Similarly, advice is offered on specific web pages that should be targeted or excluded. The firm’s knowledgeable consultants also prevent the inclusion of restricted content and prohibited keywords, which can not only cripple and ad’s success but can get it removed altogether.
To further increase a campaign’s visibility, ICMediaDirect.com can incorporate advanced features such as Ad Extensions – additional information that will be displayed to users in order to pique their interest as well as make it easier to contact the advertiser, and remarketing which shows special ads to users that have already visited the advertiser’s website. They also consider whether the use of AdWords’ enhanced campaigns, which automatically tailor ads to the user’s device and offer advanced reports, will be beneficial to the advertiser. “We are able to tailor an AdWords campaign to any business size and budget,” the agency’s spokesperson continued.
IC Media Direct is an award winning PR and marketing firm with locations in New York City and Washington, DC. Founded in 1996, their expertise in online marketing is unmatched, and their services have been requested by top executives, celebrities, and countless international organizations. A public relations and marketing powerhouse, they are also recognized as the innovator and leader in ‘Google Brand Repair,’ reinstating the good reputations of clients in nearly 50 countries. The agency sponsors major marketing events and conferences including Affiliate Summit, Leadscon, SES, ad:tech, and New York City Fashion Week.