by IC Media Direct | May 22, 2016 | News
As the global leader in reputation management and public relations, ICMediaDirect is innovating the way brands, businesses, and individuals improve their online reputations. The award-winning agency is a trailblazer in search engine optimization (SEO), transforming online client results by seeding positive and pre-approved content through top-tier world news publications. This approach has helped distinguish IC Media Direct as a pioneer in leveraging editorial and social engagement for influential search engine return.
ICMediaDirect – Reputation Management – IC Media Direct Helps Companies and Individuals Improve Their Online Reputation
A dynamic, rapidly evolving landscape, SEO plays a key role in the establishment, development, and expansion of business. As Inc.com notes, “SEO has grown so important that it’s value extends beyond the search engine and even to businesses without a website,” making ICMediaDirect’s service an invaluable part of doing business. Utilizing the full scope of social media accounts is one of the many targeted, organic approaches ICMediaDirect uses to push irrelevant listings down and bring key messaging to the top of search result listings. The agency’s team of marketing and PR experts understand that “brands can produce a captivating online presence by creating relevant, interesting, and shareable content,” which is what they do everyday for theiresteemed clients.
IC Media Direct is a native within today’s electronic ecosystem and acts as a creative content marketer in addition to a technical conduit. As participants in this year’s inaugural Content Rising Summit, hosted by Skyword in Boston, ICMediaDirect underscored its commitment to the art and science of brand storytelling by revealing a new method for conveying powerful concepts through creative marketing. As a company spokesperson says, “Our clients have been able to reach a broader base with an uplifting message, simply through the quality of the content they project.” This content-focused, user-driven strategy is one with the reader in mind, a solution that invites the viewer into a community rather than asking them to simply click over. With the American Marketing Association declaring “focus on user experience” as one of the six SEO rules for 2016, it stands to reason that ICMediaDirect is, once again, ahead of the curve.
About IC Media Direct
Since 1996, ICMediaDirect has been a prominent, peer-respected figure in the public relations industry. With offices in New York City and Washington DC, ICMediaDirect intervenes in the face of the unexpected for clients in 49 countries, establishing credibility, building trust, and creating positive online presences. The firm is the two-year consecutive winner of the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC) and recently released a well-received book on Google brand repair. ICMediaDirect is a regular sponsor and highly valued participant of industry conferences, including Affiliate Summit, Leadscon, and ad:tech. To see your Online Reputation Report, visit http://www.icmediadirect.com
ICMediaDirect — Reputation Management — IC Media Direct Experts to Attend Affiliate Summit East 2016: http://finance.yahoo.com/news/icmediadirect-reputation-management-ic-media-034753328.html
by IC Media Direct | May 16, 2016 | News
ICMediaDirect, a Washington and New York-based Public Relations and Reputation Management agency, is providing professional insight on the importance of online reputation for individuals and businesses. The company has been offering brand repair services for more than 20 years, and has assisted many notable people in improving their online presence. For three consecutive years, IC Media Direct has received the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC) after demonstrating a high regard for honoring business ethics and corporate values. See your Online Reputation Report now, by visiting http://www.icmediadirect.com
Reputation management is often overlooked by companies trying to create a strong online presence and build trust with consumers. Local business directories make it easier than ever for customers to review their experience with a brand or its customer service, and business owners should remain aware of how their enterprise is perceived by potential clientele. Experts at ICMediaDirect believe that “what people say about your company has become the most significant reflection of your reliability and skills. In essence, you are what people find about you online.”
The importance of companies monitoring customer reviews to help identify and address the negative ones remains a pivotal part of 21st century marketing. 70 percent of people who purchase items or services online said they are affected by the criticism they see before making a purchase, and any negative feedback might discourage them from choosing a product offered by a specific company. There are many ways of handling negative reviews, and ICMediaDirect outlines that the most ideal approach is to respond promptly and address the issue offline. “Negative feedback shouldn’t be taken lightly, as it can help brands identify their weak points and improve the quality of their day-to-day business operations,” says a spokesperson for IC Media Direct.
It is encouraged that reputation management stays a top priority among companies’ marketing strategy due to the impact of an online reputation, and how it can directly affect the efficiency of past marketing efforts. As clients search online to learn more about a company or product, discovering negative reviews will most certainly drive them away. Most of the confidence comes from positive reviews from actual customers, and when no such information is available, consumers choose not to take any risk on their part.
Founded in 1996, ICMediaDirect has grown to become the leading provider of online reputation and brand repair services. Having developed and evolved alongside major search engines such as Google, the firm provides revolutionary reputation management methods that can help companies and individuals gain a higher rank among Internet results and convey a more positive image. Recipient of the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC), the pr and marketing agency has pioneered an invaluable handbook on Google brand repair in 2015, which was well received by companies seeking guidance and advice. To see your Online Reputation Report, visit http://www.icmediadirect.com
IC Media Direct — Reputation Management — Addresses Online Marketing Trends for 2016:
by IC Media Direct | May 11, 2016 | News
LeadsCon has established itself as the premier conference in the ever-growing vertical media and direct response marketing industry. With its anticipated events and webcasts, it showcases the best talent in these fields and keeps attendees and listeners abreast of the latest trends. The next LeadsCon event will be held at the New York Hilton on August 22-24, 2016, where industry leader, IC Media Direct, will present its groundbreaking online brand repair solution. See your Online Reputation Report now, by visiting http://www.icmediadirect.com
IC Media Direct has long been a participant of the LeadsCon New York, as well as LeadsCon Las Vegas. In line with the conferences’ desire to ask industry leaders to present their unique talents, the marketing agency was available to discuss their unique ability to repair reputations of individuals and companies that have had the unfortunate experience of a negative representation of them online. While many other considerations come into vertical media and direct marketing, reputation and public perception is at the very basis of successfully marketing any entity. By describing the realities of how quickly an online reputation can be tarnished and the basics of what it takes to successfully reverse such a situation, the agency’s presentation is expected to be of great use for the event’s attendees.
IC Media Direct will be joined by a plethora of businesses from every segment of the vertical media universe, including marketing service companies, technology solution providers, ad agencies, and venture companies searching for profitable investments. Speeches, discussions, and learning forums, will offer valuable insights into the most effective strategies and latest trends. Speakers and moderators from major companies will share their knowledge, while targeted sessions focusing on lead generation and high-quality marketing strategies will result in the type of specific guidance to help bridge the gap between advertisers and consumers.
IC Media Direct – Reputation Management – ICMediaDirect Presents Online Brand Repair Solutions at LeadsCon New York 2016
Full service public relations and reputation management agency, IC Media Direct has been providing their groundbreaking expertese for nearly 20 years. One of the first marketing firms to truly understand the potential of the Internet in its early stages, they also noted the extent positive or negative internet reputations can have on an individual or organization. As a result, the New York and Washington D.C.-based agency developed strategies that provide 100% control over online search results, by pushing down undesirable results. Clients from Fortune 500 CEOs to top sporting personalities have relied on IC Media Direct, while major marketing events and conferences such as LeadsCon, Affiliate Summit, and ad:tech welcome the agency each year to share their knowledge and insight. To see your Online Reputation Report, visit http://www.icmediadirect.com
IC Media Direct — Reputation Management — ICMediaDirect Leads the Market of Online Reputation: http://finance.yahoo.com/news/ic-media-direct-reputation-management-020901697.html
ICMediaDirect — Reputation Management — Team at IC Media Direct Attends the Content Rising Summit in Boston: http://finance.yahoo.com/news/icmediadirect-reputation-management-team-ic-005916183.html
by IC Media Direct | May 9, 2016 | News
IC Media Direct, a global-wide leader in the online reputation management sector, has announced it will attend the Affiliate Summit East conference in New York City. The company will be meeting some of the key exhibitors at the three-day event, where its representatives will provide expert advice and tips from July 31 to August 4, 2016, revolving around reputation management. See your Online Reputation Report now, by visiting http://www.icmediadirect.com
In an increasingly complex online world, it can be incredibly difficult to keep control of a brand’s or one’s personal reputation. Consumers spend more and more time Internet browsing and engage in social media; and it becomes challenging to ensure that a positive presence is well managed. As established experts in online reputation management, IC Media Direct will offer unique solutions at the upcoming conference in New York and show how their approach can be applied to affiliate marketing, where both affiliates and merchants need to preserve the image of their brand online. This year’s Affiliate Summit East conference will offer attendees three tradeshow areas filled with affiliates, merchants, vendors, networks, technology providers, and digital agencies. Together, they will have access to multiple tracks of relevant educational sessions delivered by industry experts and a variety of networking events.
IC Media Direct understands the necessity of reputation management in the world of affiliate marketing: “Both affiliates and networks need to monitor how their products are being promoted and what type of feedback is being generated,” one of the firm’s marketing specialists says. “In some industries, there are ‘anti-marketers’ at work looking to harm competitors by destroying their reputation. It’s important to keep an eye on potential problems before they grow out of control. And nowadays, this issue applies to affiliate networks more than ever.” Prospects are searching for information all the time with a view to joining an affiliate industry and their decision is heavily influenced by the results they find on the Internet.
For over 20 years, IC Media Direct has evolved into an accomplished reputation management agency that offers complete control over undesired results on search engines. Their unique understanding of algorithms has resulted in strategic partnerships with major news outlets. They know exactly how to best place controlled, positive content on the Internet and give clients the desirable attention they deserve. IC Media Direct has an impressive client base that includes Olympic athletes, CEOs, motivational speakers, music agents, lawyers, and more. With offices in Washington, DC and New York City, IC Media Direct serves clients in over 49 different countries. To see your Online Reputation Report, visit http://www.icmediadirect.com
IC Media Direct — Reputation Management — ICMediaDirect Experts Highlight Significance of Google Reputation: http://finance.yahoo.com/news/ic-media-direct-reputation-management-044523924.html
ICMediaDirect — Reputation Management — Team at IC Media Direct Attends the Content Rising Summit in Boston: http://www.reuters.com/article/idUSnMKWxk23qa+1c0+MKW20160423