Negative reviews can adversely impact prior marketing efforts and hence reputation management should be integrated into a brand’s marketing strategy. “Bad feedback shouldn’t be disregarded, as it can facilitate brands to discover more about their shortcomings and can therefore, enhance the quality of their everyday operations,” remarked a spokesperson of ICMediaDirect. When future consumers go online to determine more about a business or item, coming across bad reviews very often deflects them to a competitor. Moreover, when no such reviews are available from reliable consumers, consumers tend to drop their transactions to avoid risks.
While the statistics are applicable to all companies, they hone in on local businesses. An unparalleled 92% of respondents explain they would only patronize a company if it had a minimum of a four-star rating on review sites. The stats show that reliability (27%), expertise (21%), and professionalism (18%) have been deemed the most critical characteristics for a local firm to display. After analyzing this study and more, ICMediaDirect confirms that maintaining a solid reputation online is just as important for a company as focusing on its offline standing in the area.
ICMediaDirect Provides Key Insights On Online Reputation Management To High-Profile Individuals And Companies
ICMediaDirect, the Reputation Management and PR agency based in New York and Washington DC, offers acute advice on the role of online reputation for prominent businesses and individuals. The proficient team of reputation advisors have been providing brand repair expert services and boosting the online status of top individuals and Fortune 500 businesses. For the third time recurrently, ICMediaDirect has received the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC) as a result of demonstrating robust business ethics and corporate values. View your Online Reputation Report now, by visiting http://www.icmediadirect.com
Public relations and online reputation management company IC Media Direct is transforming the way companies manage sensitive brand information. The award-winning agency recently discussed the key pillars of managing online reputations for the many organizations who struggle to formulate viable, responsive digital media efforts. The company’s strategic campaigns not only suppress unfavorable publicity in search engine results, and have given hope to hundreds of companies and individuals who wish to project a positive message online. View your Online Reputation Report now at http://www.IC Media Direct.com.
The public relations specialist in online reputation management, ICMediaDirect has perfected the method of working with search engine algorithms to minimize negative results. Since 1996, the leading online PR and marketing firm has been helping companies and individuals present positive messages to a higher page ranking in search results as online reputation management has gained a pivotal role in effective brand management. See your Online Reputation Report now, by visiting http://www.icmediadirect.com