Good reviews clearly increase the business of a firm. However, the research shows that negative feedback can have a direct financial impact on businesses. For instance, 86% of potential consumers said they would think very hard about buying a product from a firm with unfavorable online testimonials. Similarly, an extra star on reviews builds a 5% to 9% average rise in income for a corporate, while just a lone bad review could result in a company removing about 30 customers from the roster. ICMediaDirect concludes that getting positive reviews online results in sales.
ICMediaDirect is a New York City and Washington DC-based PR and Reputation Management that provides a specialized understanding of the significance of online reputation for individuals and businesses. Since 1996, the team of reputation experts have been offering brand repair services and improving online status for elite individuals as well as Fortune 500 companies. ICMediaDirect has once again received the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC) for the third consecutive year, after demonstrating strong business ethics and corporate values. See your Online Reputation Report now at the company’s website, http://www.icmediadirect.com.
ICMediaDirect Asserts That Having A Concrete Online Reputation Is As Important As Offline Reputation
Even though most businesses can apply this information, this is applicable mostly to local businesses. A vast 92% of partakers remark that they would only use a company if it had, at the least, a four-star rating on review websites. The numbers are assessed further, with reliability (27%), expertise (21%), and professionalism (18%) turning out to be the most major features for a native firm to be related to. After scrutinizing these key figures and more, ICMediaDirect stresses that building up a broad reputation online is just as consequential for a company as focusing on its offline reputation locally.
When a higher volume of the communication is on the internet and the situation gets increasingly demanding, ICMediaDirect recommends resolving the negative feedback offline by noting the consumer’s particulars or by trying to contact them independently. The reputation experts at the agency comment that this can diminish the chances of any supplementary mistakes and can lower the pressure on the business manager handling grievances.
ICMediaDirect has a praiseworthy track record in effective reputation control, having restored the brand image of Fortune 500 companies, stars, politicians, and sportspersons. The firm uses a multifaceted strategy for waning the uninvited effect of censure. As the initial step, evaluate if a comment is sincere. Some material distributed online is created by competition. The best way forward for this scenario is to request to have the review removed quoting its unlikely correctness. Subsequently, find out if a review is opinionated. In this case, a company has a possible occasion to share actual, positive information about them, while also reducing the effect of the review. When a client has left direct, yet adverse reaction, then it is time to reply completely and truthfully. The agency suggests a two-layered method, combining an apology with a proactive resolution to a client’s problem.