Fully utilizing brand-related social media accounts is a powerful way to improve online reputation. Social channels such as Facebook and Twitter perform well in Google searches. When potential customers search for a company, product, or individual one of the top results will likely be a focused social media channel. Businesses can then relieve unrelated listings about their brand from top pages of results with a thorough and engaging social media presence, and provide a controlled outlet to increase relevant hits with excellent SEO. Another perk of having a presence on social is being able to handle feedback, both positive and negative. Putting SEO within responses, social media platforms give businesses the platform to proficiently respond to consumers, while also increasing their search rankings. Companies gain from having simple ways to express the strengths of their brand and to work with concerns raised by customers. ICMediaDirect predicts that this is going to be especially critical in 2016, as more platforms will be indexed by Google so that individual posts will then have the same value as normal web pages.
As an award winning public relations and online reputation management agency, IC Media Direct is transforming the way companies handle brand information. The New York and Washington, D.C.-based firm recently revealed the key pillars of managing an online reputation, as many organizations are struggling to enact viable, responsive digital media campaigns. The company’s strategic efforts suppress unfavorable publicity in search engine results and have given hope to hundreds of companies and individuals seeking to project a positive message online. Visit http://www.IC Media Direct.com to see your Online Reputation Report today.
Unfortunately, the importance of reputation management is so often overlooked by companies trying to establish a strong Internet presence and build trust amongst their consumers. Digital business directories make it easy for the public to review personal experiences with a brand, and corporations should remain aware of how their enterprise is portrayed in front of potential clientele. According to the team at ICMediaDirect, “what people say about your company has become the most significant reflection of your reliability and services. In essence, you are what people find about you online.” It is important for a brand to monitor and evaluate customer reviews and adequately address all negative feedback. 7 in 10 buyers admit to being affected by online disapproval shared by others prior to making their own purchase, and any criticism might deter them from choosing the products or services offered by that company. However, many ways are available to handle negative reviews, and ICMediaDirect outlines the best approach to respond quickly and rectify any issues offline.
Good reviews clearly increase the business of a firm. However, the research shows that negative feedback can have a direct financial impact on businesses. For instance, 86% of potential consumers said they would think very hard about buying a product from a firm with unfavorable online testimonials. Similarly, an extra star on reviews builds a 5% to 9% average rise in income for a corporate, while just a lone bad review could result in a company removing about 30 customers from the roster. ICMediaDirect concludes that getting positive reviews online results in sales.
ICMediaDirect is a New York City and Washington DC-based PR and Reputation Management that provides a specialized understanding of the significance of online reputation for individuals and businesses. Since 1996, the team of reputation experts have been offering brand repair services and improving online status for elite individuals as well as Fortune 500 companies. ICMediaDirect has once again received the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC) for the third consecutive year, after demonstrating strong business ethics and corporate values. See your Online Reputation Report now at the company’s website, http://www.icmediadirect.com.