NEW YORK, NY – The annual LeadsCon trade show in Las Vegas has been a key gathering for representatives of vertical media, online lead generation, and direct response marketing for almost ten years, with attendance regularly surpassing 5,000. Past participants included prominent corporations such as Dell Inc., Geico, Home Depot, Bank of America, T-Mobile, and Zillow. This year’s event, March 3-4, 2015 at the Mirage Hotel & Casino in Las Vegas, benefitted from the attendance of one of the industry’s uncontested leaders: New York-based content marketing and reputation management firm, IC Media Direct.
As every year, LeadsCon showcased the most talented people and companies within the direct-response marketing and media industries. The workshops and presentations help those teams seeking accountability in their operational costs and a results-driven ROI, from per-click to per-inquiry and ultimately, conversion. LeadsCon assists professionals in defining and understanding the ever-evolving landscape of vertical media and advertising. As one of the country’s leaders in Content Marketing, IC Media Direct illuminated industry changes and the strategies involved in addressing today’s 21st century media consumption patterns. ICMD, with offices in New York City and Washington, DC, has embraced this social evolution and built its business model around the application of emerging media-specific paradigms. The company employs experts who excel at defining and enhancing a company’s or individual’s brand identity through the strategic use of creative content which is distributed and tailored to all available media channels.
IC Media Direct serves a global client roster from 49 different countries. Fortune-500 CEOs, politicians, bankers, athletes, and top motivational speakers employ ICMD’s media marketing expertise. The company was founded in 1996, two years before Google, making it a pioneer in the techniques of reputation management. ICMD has developed an effective strategy through 20 years of research that allows them 100% control of search results. With state-of-the-art algorithms and creative application of marketing techniques, undesirable search results are pushed down, with more positive, intentional links from reputable media sources taking their place. The company’s PR team works with outlets like the Wall Street Journal, Bloomberg, Yahoo News, MSNBC, and other online news sources to achieve their clients’ goals.
IC Media Direct works to maintain its own visibility and recognition within the Marketing & PR Industry by annually sponsoring and attending high-profile marketing events and conferences including Affiliate Summit and New York City Fashion Week. Along with LeadsCon, ICMD attends key industry conventions like SES/ClickZ Live and ad:tech. The company has been recognized by the Small Business Institute for Excellence in Commerce (SBIEC) for two years running as achieving outstanding success while practicing a high degree of ethical principles. Staffed by experienced professionals, ICMD can assist companies to define themselves in the public eye via an intelligent, intentional branding strategy.