ICMediaDirect, a Washington and New York-based Public Relations and Reputation Management agency, is providing professional insight on the importance of online reputation for individuals and businesses. The company has been offering brand repair services for more than 20 years, and has assisted many notable people in improving their online presence. For three consecutive years, IC Media Direct has received the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC) after demonstrating a high regard for honoring business ethics and corporate values. See your Online Reputation Report now, by visiting http://www.icmediadirect.com
Reputation management is often overlooked by companies trying to create a strong online presence and build trust with consumers. Local business directories make it easier than ever for customers to review their experience with a brand or its customer service, and business owners should remain aware of how their enterprise is perceived by potential clientele. Experts at ICMediaDirect believe that “what people say about your company has become the most significant reflection of your reliability and skills. In essence, you are what people find about you online.”
The importance of companies monitoring customer reviews to help identify and address the negative ones remains a pivotal part of 21st century marketing. 70 percent of people who purchase items or services online said they are affected by the criticism they see before making a purchase, and any negative feedback might discourage them from choosing a product offered by a specific company. There are many ways of handling negative reviews, and ICMediaDirect outlines that the most ideal approach is to respond promptly and address the issue offline. “Negative feedback shouldn’t be taken lightly, as it can help brands identify their weak points and improve the quality of their day-to-day business operations,” says a spokesperson for IC Media Direct.
It is encouraged that reputation management stays a top priority among companies’ marketing strategy due to the impact of an online reputation, and how it can directly affect the efficiency of past marketing efforts. As clients search online to learn more about a company or product, discovering negative reviews will most certainly drive them away. Most of the confidence comes from positive reviews from actual customers, and when no such information is available, consumers choose not to take any risk on their part.
Founded in 1996, ICMediaDirect has grown to become the leading provider of online reputation and brand repair services. Having developed and evolved alongside major search engines such as Google, the firm provides revolutionary reputation management methods that can help companies and individuals gain a higher rank among Internet results and convey a more positive image. Recipient of the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC), the pr and marketing agency has pioneered an invaluable handbook on Google brand repair in 2015, which was well received by companies seeking guidance and advice. To see your Online Reputation Report, visit http://www.icmediadirect.com
IC Media Direct — Reputation Management — Addresses Online Marketing Trends for 2016: