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Leading public relations and reputation management firm, ICMediaDirect has underlined the importance of building a successful online brand for businesses and individuals. Online reputation management is increasingly vital in the 21st Century as more companies understand the importance of focusing on their digital footprint. Rising above the competition is challenging, especially with the quick pace at which technology changes – and the pressure on businesses to keep up.

Optimizing SEO is more fundamental now than it was towards the end of the 20th century, not long after Google launched. Ensuring positive content is in the number one spot is imperative, since 33 percent of people always click on the search engine’s top result after inputting a word or term.

ICMediaDirect emphasizes that businesses and individuals should adapt to new ways of controlling their online reputation through a smart content management plan. In comparison to SEO, content marketing is a relatively new technique, but is also key for companies hoping to create a positive image. It allows firms to take full control of their branding by formulating a distinctive voice and a clear message through content – whether on websites, blogs, or social media platforms – while also promoting their products or services.

Trust is key for attracting consumers, and content marketing cultivates a brand that seems reliable and likable while also boosting sales.

ICMediaDirect experts advise companies to choose wisely when it comes to connecting with their target customers, with a consistently multiplying array of social media channels to choose from. Teens are moving from sites like Facebook, for example, in favor of newer options like Snapchat and Instagram.

With live-streaming apps set to excel in 2016, digital natives are migrating to Periscope in striking numbers. With two decades of experience providing companies with the tools to achieve success, ICMediaDirect has in-house staff trained in the latest technological and media advances to provide forward-thinking strategies for brands to utilize in the most effective manner.

Founded in 1996, ICMediaDirect is a full-service reputation management, marketing and public relations company. With offices in New York and Washington DC, the firm operates globally, serving a range of clients. Experts in formulating campaigns and navigating SEO, the company has generated effective online reputation management strategies for countless clients, including Olympic athletes, celebrities, politicians and Fortune 500 companies.

A leading force within the industry, ICMediaDirect is an award-winning firm and has been recognized repeatedly by the Small Business Institute for Excellence in Commerce. To see your Online Reputation Report, visit – 100% Reputation Control: — Reputation Management — IC Media Direct to Attend New York ad:tech 2016: