Brand reputation management should be an essential part of a company’s marketing strategy because of the significant impact of a negative online reputation and its direct effect on any prior marketing efforts. When consumers go online to learn about a company or service, discovering bad reviews almost always drives their business to a competitor. If no such information is available from real customer reviews, customers frequently choose not to take any risk and do not proceed with transactions for potential sales. “Negative feedback shouldn’t be taken lightly, as it can help brands identify their weak points and improve the quality of their daily business operations,” says a spokesperson for ICMediaDirect.
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