With companies adapting to take advantage of the array of social media platforms available to them, online reputation management is facing consistent reforms in the 21st century. In addition to handling Google search results, ICMediaDirect takes control over all major blogs and social media accounts related to their clients in order to further increase their positive online presence. Their platform includes the creation of consistent, brand-cohesive, and relative content. Clients also take advantage of feedback through their social media, communication with existing or potential customers, and encourage staff to portray the company’s positive message.
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