A recent study confirmed that 9 out of 10 individuals respond to internet reviews, with participants suggesting they consider reviews as significant as a personal recommendation. Prominent PR firm ICMediaDirect comprehends the importance of reputation management and works with businesses and individuals to capitalize on this data. The results of this study were formulated into an infographic by Invesp, and show just how vital word of mouth is in the marketplace. The findings also show that customers will spend nearly 31% more money on the services of businesses showing “excellent” reviews, and 72% of responders will only make a purchase after seeing positive reviews. Your Online Reputation Report can be viewed now, by visiting http://www.icmediadirect.com.
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