SEO optimization is an important part of a business plan, moreso than it was at the end of the 20th century after Google launched. Keeping positive content in the number one spot is critical, since 33 percent of people click on the search engine’s top result after inputting a word or phrase. ICMediaDirect pushes businesses and individuals to adopt new ways of controlling their image through a smart content management strategy. In comparison to SEO, content marketing is a seemingly fresh technique, but is also key for companies hoping to build a positive image. It allows firms to keep full control of their branding by developing a distinctive voice and a clear message with their content – on websites, blogs, or social media platforms – while also promoting their products or services. Trust is key for new consumers, and content marketing creates a reputation that seems reliable and likable, boosting sales.
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