Negative reviews can unfavorably impact earlier marketing endeavors and hence reputation management should be combined into a brand’s marketing strategy. “Unfavorable feedback shouldn’t be unheeded, as it can enable brands to learn more about their inadequacies and can therefore, enhance the quality of their everyday operations,” remarked a spokesperson of ICMediaDirect. When future consumers go online to decide more about a business or item, finding bad reviews very often deflects them to a competitor. Furthermore, when no such reviews are available from genuine consumers, they tend to drop their transactions to avoid risks.
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