ICMediaDirect is a New York City and Washington DC-based PR and Reputation Management that provides a specialized understanding of the significance of online reputation for individuals and businesses. Since 1996, the team of reputation experts have been offering brand repair services and improving online status for elite individuals as well as Fortune 500 companies. ICMediaDirect has once again received the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC) for the third consecutive year, after demonstrating strong business ethics and corporate values. See your Online Reputation Report now at the company’s website, http://www.icmediadirect.com.
ICMediaDirect Asserts That Having A Concrete Online Reputation Is As Important As Offline Reputation
Even though most businesses can apply this information, this is applicable mostly to local businesses. A vast 92% of partakers remark that they would only use a company if it had, at the least, a four-star rating on review websites. The numbers are assessed further, with reliability (27%), expertise (21%), and professionalism (18%) turning out to be the most major features for a native firm to be related to. After scrutinizing these key figures and more, ICMediaDirect stresses that building up a broad reputation online is just as consequential for a company as focusing on its offline reputation locally.
When a higher volume of the communication is on the internet and the situation gets increasingly demanding, ICMediaDirect recommends resolving the negative feedback offline by noting the consumer’s particulars or by trying to contact them independently. The reputation experts at the agency comment that this can diminish the chances of any supplementary mistakes and can lower the pressure on the business manager handling grievances.
ICMediaDirect has a praiseworthy track record in effective reputation control, having restored the brand image of Fortune 500 companies, stars, politicians, and sportspersons. The firm uses a multifaceted strategy for waning the uninvited effect of censure. As the initial step, evaluate if a comment is sincere. Some material distributed online is created by competition. The best way forward for this scenario is to request to have the review removed quoting its unlikely correctness. Subsequently, find out if a review is opinionated. In this case, a company has a possible occasion to share actual, positive information about them, while also reducing the effect of the review. When a client has left direct, yet adverse reaction, then it is time to reply completely and truthfully. The agency suggests a two-layered method, combining an apology with a proactive resolution to a client’s problem.
At ICMediaDirect, the online reputation management experts offer advice to businesses and personalities to be careful when it comes to connecting with their probable customers online because of a broad variety of social media channels to choose from. Youngsters and teenagers are soon moving from platforms like Facebook, for example, to discover more attractive platforms like Snapchat and Instagram. As live-streaming apps are sure to be big in 2016, digital nomads are moving to Periscope in colossal numbers. With twenty years of expertise helping businesses and people with the tactics to achieve success, ICMediaDirect has employees experienced in the most up-to-date technological and media developments to offer rare strategies for brands to apply in the best way.
In recent times, SEO Optimization is becoming indispensable than it was towards the end of the 20th century, soon after Google launched. As 33 percent of people always click on the search engine’s primary result after inserting a word or phrase, safeguarding that positive content is in the first place is vital. ICMediaDirect highlights that businesses and people should familiarize themselves to fresh ways of monitoring their online reputation by using a smart content management approach. In contrast to SEO, content marketing is a moderately new practice, but is also essential for companies hoping to create a positive image. It helps businesses to take complete control of their branding by devising a bespoke voice and an intense message through content – be it on websites, blogs, or social media platforms – while also promoting their products or services. Trust is vital for appealing consumers, and content marketing creates a brand that seems reliable and amiable while also enhancing sales.