Recognized public relations and reputation management agency, ICMediaDirect declares that uncomplimentary product reviews can have a injurious financial impact on firms, according to statistics suggesting that 86 percent of potential customers will be aware about decisions concerning obtaining a product from a brand with negative reviews. Furthermore, an added study displays that 9 out of 10 persons mention they take online reviews very seriously; the firm has sketched ways in which firms can fix their reputation post getting negative feedback online. View your Online Reputation Report now, by checking http://www.icmediadirect.com
Developing a proven track record that has spanned two decades, ICMediaDirect has built on its standing as an industry leader in public relations and reputation management by devoting resources to the latest trends in technology and social media that affect the image of companies and individuals. As companies face unprecedented challenges surrounding their online reputations, ICMediaDirect confirms a positive message is projected online and across social media platforms, inviting you to see your personal or company’s Online Reputation Report via the ICMediaDirect homepage, http://www.icmediadirect.com
Managing information searchable on the internet is a key pillar of online reputation management. The reputation professionals at ICMediaDirect recommend claiming all online listings connected to their brand on platforms such as local directories, Google Places, and any other locations that provide such information. Although they have little control over what other people say on social media, companies can influence the conversation through proactive brand messaging. ICMediaDirect encourages the incorporation of the latest marketing technologies. A combination of storytelling techniques and videos along with innovative photography builds a coherent narrative, raises engagement, and creates an opportunity for businesses to build trust and the right image.
Negative reviews can adversely impact prior marketing efforts and hence reputation management should be integrated into a brand’s marketing strategy. “Bad feedback shouldn’t be disregarded, as it can facilitate brands to discover more about their shortcomings and can therefore, enhance the quality of their everyday operations,” remarked a spokesperson of ICMediaDirect. When future consumers go online to determine more about a business or item, coming across bad reviews very often deflects them to a competitor. Moreover, when no such reviews are available from reliable consumers, consumers tend to drop their transactions to avoid risks.
Managing information that is searchable on the internet is a key pillar of online reputation management. The reputation management professionals at ICMediaDirect encourage brands to claim all online listings connected to their brand across various platforms, including local directories, Google Places and other websites that provide such information. Although companies have little control over the things people say on social media, they can at least influence the conversation by incorporating proactive brand messaging. ICMediaDirect’s team encourages the use of the latest marketing technologies, including storytelling techniques and videos. A combination of innovative videography and building a coherent narrative will raise engagement and create an opportunity for businesses to build trust along with the right image.
While the statistics are applicable to all companies, they hone in on local businesses. An unparalleled 92% of respondents explain they would only patronize a company if it had a minimum of a four-star rating on review sites. The stats show that reliability (27%), expertise (21%), and professionalism (18%) have been deemed the most critical characteristics for a local firm to display. After analyzing this study and more, ICMediaDirect confirms that maintaining a solid reputation online is just as important for a company as focusing on its offline standing in the area.