For ongoing situations where there is a high amount interaction online, ICMediaDirect advises addressing the issue offline where possible by asking for the customer’s contact information or requesting to contact them professionally. Experts at the agency have stated that this can offset the impact of any future engagements as well as the difficulty on the business manager assigned to the complaints.
ICMediaDirect has established a significant track record in efficient reputation management, having boosted the brand image of Fortune 500 companies, celebrities, athletes, and politicians. The agency uses a formulated strategy for diminishing the undesired impact of criticism. Initially, determine if a comment is authentic. Some information published online is the result of competing brands. The best course of action when this happens is to request to have the review removed citing its unlikely truthfulness. Second, find out if a review is opinion based. If so, a company has a powerful opportunity to share fact-based, positive information about their services, while retracting the effectiveness of the review. When a customer has left factual, but negative feedback, then it is time to react fully and genuinely. The firm recommends a vigorous approach, combining an apology with proactive solutions to a client’s problem.
Affiliate Summit 2016 featured presenters from many influential and thought-provoking public figures in the field of online platforms and marketing, explains ICMediaDirect. Speaker Scott Stratten, a social media and relationship marketing expert, President of Un-Marketing and the author of four best-selling business books, is one of “America’s 10 Marketing Gurus”, as noted by Business Review USA. The last part of Affiliate Summit East 2016 sees an SEO keynote panel, with Bruce Clay (President of Bruce Clay, Inc.), Duane Forrester (VP at Bruce Clay, Inc.), and Stephan Spencer (Co-Author of The Art of SEO) sharing their thoughts.
Affiliate Summit Inc. has a proven reputation in managing highly successful marketing projects and holding numerous insightful events, educational sessions, and tradeshows since 2003. With a total experience of more than 30 years in affiliate marketing, founders Shawn Collins and Missy Ward highlight the power of interpersonal networking and information exchange in today’s fast-paced digital marketplace. Their prominent work creates an invaluable learning and sharing environment for thought leaders, start-ups, merchants, and firms to discuss new opportunities for modern business development and online innovations. With expertise built in providing state-of-the art solutions to customers who aim to showcase their firm online in the best light, ICMediaDirect is delighted to bring first-class advice and tips on effective reputation management to affiliates and merchants on-site. Experts at ICMediaDirect discuss search engine optimization (SEO) techniques while emphasizing the need for everyone to regularly put out content and use technological advancement to develop and maintain their reputation.
ICMediaDirect has earned a reputation as one of the world’s most renowned leaders in online reputation and a PR powerhouse, and will attend this year’s Affiliate Summit East (ASE) 2016 conference to offer invaluable market insights and hear views of other participants on most trending issues nationwide and internationally. Taking place July 31 through August 2 at the New York Marriott Marquis in New York, the annual tradeshow is set to bring together over 5,000 marketers, vendors, networks and media outlets to discuss the state of the industry. Reputation management experts at ICMD will present the importance of building an unrivaled online brand for businesses or individuals, and will tackle some of the forward-thinking strategies utilized for successful content marketing. To access your personal or your company’s Online Reputation Report, visit the company’s website at http://www.icmediadirect.com.
Positive reviews can, of course, increase business, notes ICMediaDirect. But the study proves that negative feedback can have a direct fiscal drain on a firm. 86% of potential customers said they would think twice about buying a product from a company with bad online reviews, for example. Going further, an extra star on reviews generates a 5% to 9% average rise in revenue for the firm, while just one negative review may result in the company losing about 30 customers. Receiving positive reviews on the web translates into direct sales.