Positive reviews can, of course, increase business, notes ICMediaDirect. But the study proves that negative feedback can have a direct fiscal drain on a firm. 86% of potential customers said they would think twice about buying a product from a company with bad online reviews, for example. Going further, an extra star on reviews generates a 5% to 9% average rise in revenue for the firm, while just one negative review may result in the company losing about 30 customers. Receiving positive reviews on the web translates into direct sales.
Engaging Content is an Opportunity for Businesses to Build Trust and a Positive Image – ICMediaDirect
Managing the information easily accessible on the web is the crux of online reputation management. Consultants at ICMediaDirect advocate remaining mindful of every single web posting related on the brand on several platforms such as local directories, Google Places and other locations that convey such information. Organizations and individuals may have negligible control over what other individuals have to say on social media. However, they can impact the conversation by concentrating on proactive brand messaging. ICMediaDirect team recommends the addition of the cutting-edge marketing technologies such as storytelling methods and videos. A combination of noteworthy photography and building a clear narrative increases engagement and gives an open entryway for organizations to build trust and showcase the right image.
ICMediaDirect Asserts That Having A Concrete Online Reputation Is As Important As Offline Reputation
Even though most businesses can apply this information, this is applicable mostly to local businesses. A vast 92% of partakers remark that they would only use a company if it had, at the least, a four-star rating on review websites. The numbers are assessed further, with reliability (27%), expertise (21%), and professionalism (18%) turning out to be the most major features for a native firm to be related to. After scrutinizing these key figures and more, ICMediaDirect stresses that building up a broad reputation online is just as consequential for a company as focusing on its offline reputation locally.
Sustaining a positive online image is more vital in today’s times than any other era because of the powerful influence of social media and the rise of the online industry, according to ICMediaDirect. The progress in mobile, more advanced search tactics and frequently changing user behavior has prompted a fresh stage in search marketing, one where it is essential to be ahead of current patterns. Search Engine Watch has been providing search engine and search marketing news, advice, and interpretations for over twenty years, and through the CSEW conference demonstrated how to lead in these challenging times, offering a two-track educational program put together to share expertise on the most cutting-edge methods and technologies.
Reputation experts from IC Media Direct encourage companies to closely monitor online activities so that a reputation management plan can be put in place as quickly as possible. By tracking brand mentions and online reviews, individuals and agencies can be proactive in their handling of online reputation management. A variety of monitoring tools keep the task both efficient and simple. Google Alerts, for example, allows users to receive email updates when new Google results feature brand mentions. The Social Mention tool monitors activities connected to a brand on various social media platforms by keeping track of selected keywords.
It is commonly seen that businesses try to create a strong Internet presence and build trust among their consumers but discount the importance of a sound reputation management strategy. Local business directories are reachable to potential customers to appraise their own experience with a brand, and businesses should be aware of how their firm is observed by expected customers. As per the specialists at ICMediaDirect, “what people say about your firm has become the key image of your reliability and services. In short, you are what people find about you online.” Thus, it is necessary for companies to monitor customer reviews and prudently tackle any negative feedback. 70 percent of buyers remark that online disapproval by others influences them before making their own buying decisions, and this may even deter them from selecting the products or service offered by a certain company. With various options available for handling negative reviews, ICMediaDirect carves the best approach of replying quickly to rectify any issues offline.