As an award winning public relations and online reputation management agency, IC Media Direct is transforming the way companies handle brand information. The New York and Washington, D.C.-based firm recently revealed the key pillars of managing an online reputation, as many organizations are struggling to enact viable, responsive digital media campaigns. The company’s strategic efforts suppress unfavorable publicity in search engine results and have given hope to hundreds of companies and individuals seeking to project a positive message online. Visit http://www.IC Media Direct.com to see your Online Reputation Report today.
Unfortunately, the importance of reputation management is so often overlooked by companies trying to establish a strong Internet presence and build trust amongst their consumers. Digital business directories make it easy for the public to review personal experiences with a brand, and corporations should remain aware of how their enterprise is portrayed in front of potential clientele. According to the team at ICMediaDirect, “what people say about your company has become the most significant reflection of your reliability and services. In essence, you are what people find about you online.” It is important for a brand to monitor and evaluate customer reviews and adequately address all negative feedback. 7 in 10 buyers admit to being affected by online disapproval shared by others prior to making their own purchase, and any criticism might deter them from choosing the products or services offered by that company. However, many ways are available to handle negative reviews, and ICMediaDirect outlines the best approach to respond quickly and rectify any issues offline.
Fully utilizing brand-related social media accounts is a powerful way to improve online reputation. Social channels such as Facebook and Twitter perform well in Google searches. When potential customers search for a company, product, or individual one of the top results will likely be a focused social media channel. Businesses can then relieve unrelated listings about their brand from top pages of results with a thorough and engaging social media presence, and provide a controlled outlet to increase relevant hits with excellent SEO. Another perk of having a presence on social is being able to handle feedback, both positive and negative. Putting SEO within responses, social media platforms give businesses the platform to proficiently respond to consumers, while also increasing their search rankings. Companies gain from having simple ways to express the strengths of their brand and to work with concerns raised by customers. ICMediaDirect predicts that this is going to be especially critical in 2016, as more platforms will be indexed by Google so that individual posts will then have the same value as normal web pages.
Positive reviews can, of course, increase business, notes ICMediaDirect. But the study proves that negative feedback can have a direct fiscal drain on a firm. 86% of potential customers said they would think twice about buying a product from a company with bad online reviews, for example. Going further, an extra star on reviews generates a 5% to 9% average rise in revenue for the firm, while just one negative review may result in the company losing about 30 customers. Receiving positive reviews on the web translates into direct sales.
New York City and Washington DC-based Reputation Management and PR agency ICMediaDirect provides specialized insight on the importance of online reputation for individuals and businesses. For over 20 years, this team of reputation experts have been offering brand repair services and online status improvements for clients including elite individuals and Fortune 500 companies. This year, ICMediaDirect once again took home the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC), marking the third consecutive year of receiving the honor, after showcasing strong business ethics and corporate values. Learn more and see your Online Reputation Report now, by visiting http://www.icmediadirect.com
Affiliate Summit 2016 featured presenters from many influential and thought-provoking public figures in the field of online platforms and marketing, explains ICMediaDirect. Speaker Scott Stratten, a social media and relationship marketing expert, President of Un-Marketing and the author of four best-selling business books, is one of “America’s 10 Marketing Gurus”, as noted by Business Review USA. The last part of Affiliate Summit East 2016 sees an SEO keynote panel, with Bruce Clay (President of Bruce Clay, Inc.), Duane Forrester (VP at Bruce Clay, Inc.), and Stephan Spencer (Co-Author of The Art of SEO) sharing their thoughts.