Brand reputation management should be an essential part of a company’s marketing strategy because of the significant impact of a negative online reputation and its direct effect on any prior marketing efforts. When consumers go online to learn about a company or service, discovering bad reviews almost always drives their business to a competitor. If no such information is available from real customer reviews, customers frequently choose not to take any risk and do not proceed with transactions for potential sales. “Negative feedback shouldn’t be taken lightly, as it can help brands identify their weak points and improve the quality of their daily business operations,” says a spokesperson for ICMediaDirect.
Unfortunately, the importance of reputation management is so often overlooked by companies trying to establish a strong Internet presence and build trust amongst their consumers. Digital business directories make it easy for the public to review personal experiences with a brand, and corporations should remain aware of how their enterprise is portrayed in front of potential clientele. According to the team at ICMediaDirect, “what people say about your company has become the most significant reflection of your reliability and services. In essence, you are what people find about you online.” It is important for a brand to monitor and evaluate customer reviews and adequately address all negative feedback. 7 in 10 buyers admit to being affected by online disapproval shared by others prior to making their own purchase, and any criticism might deter them from choosing the products or services offered by that company. However, many ways are available to handle negative reviews, and ICMediaDirect outlines the best approach to respond quickly and rectify any issues offline.
Reputation management is critically important, and often overlooked by companies trying to establish a strong Internet presence and build trust among their consumers. Online business directories make it easy for customers to discuss their personal experience with a brand, so corporations should remain aware of how their enterprise is being observed by potential clients. According to reputation management firm ICMediaDirect, “what people say about your company has become the most significant reflection of your reliability and services. In essence, you are what people find about you online.” Therefore, it is important for companies to evaluate customer reviews and adequately address any negative feedback. 70 percent of buyers admit to being swayed by online disapproval from others before making their own purchase, with criticism potentially deferring them from selecting the products or service offered by a specific company. With numerous ways available for to handle negative reviews, ICMediaDirect covers the best approach of responding quickly to rectify any issues offline.
ICMediaDirect is a New York City and Washington DC-based PR and Reputation Management that provides a specialized understanding of the significance of online reputation for individuals and businesses. Since 1996, the team of reputation experts have been offering brand repair services and improving online status for elite individuals as well as Fortune 500 companies. ICMediaDirect has once again received the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC) for the third consecutive year, after demonstrating strong business ethics and corporate values. See your Online Reputation Report now at the company’s website, http://www.icmediadirect.com.
Reputation experts from ICMediaDirect encourage companies to closely monitor online activities so that a reputation management plan can be put in place as quickly as possible. By tracking brand mentions and online reviews, individuals and agencies can be proactive in their handling of online reputation management. A variety of monitoring tools keep the task both efficient and simple. Google Alerts, for example, allows users to receive email updates when new Google results feature brand mentions. The Social Mention tool monitors activities connected to a brand on various social media platforms by keeping track of selected keywords.
New York City and Washington DC-based Reputation Management and PR agency ICMediaDirect provides specialized insight on the importance of online reputation for individuals and businesses. For over 20 years, this team of reputation experts have been offering brand repair services and online status improvements for clients including elite individuals and Fortune 500 companies. This year, ICMediaDirect once again took home the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC), marking the third consecutive year of receiving the honor, after showcasing strong business ethics and corporate values. Learn more and see your Online Reputation Report now, by visiting http://www.icmediadirect.com