Leading PR and reputation management company, ICMediaDirect notes how negative reviews can have a significant financial impact on businesses, according to studies suggesting that 86 percent of potential customers will think twice about services from a company with unfavorable feedback. With another survey explaining that 9 out of 10 people take online reviews ‘very seriously,’ the agency is honored to provide advice on how companies can move forward following negative feedback online. Firms can see their Online Reputation Report now, at http://www.icmediadirect.com.
With respect to difficult situations where there is significant interaction online, ICMediaDirect advises taking the communication offline where possible by asking for the customer’s details or asking to contact them privately. Experts at the firm have determined that this can reduce the impact of any further mistakes and the pressure on the business manager working with the complaints.
As the world’s top renowned leaders in online reputation, PR heavy hitter ICMediaDirect will join other companies, industry leaders, and influencers for Affiliate Summit East (ASE) 2016 to share invaluable market insights and hear views of other participants on most trending issues nationwide and internationally. Scheduled for July 31 through August 2 at the New York Marriott Marquis in New York, this annual tradeshow is expected to bring together over 5,000 marketers, vendors, networks and media firms. Reputation management experts at ICMediaDirect are set to speak on the importance of building an unparalleled online brand for businesses as well as individuals and will tackle some of the progressive strategies they utilize for successful content marketing. To see your personal or brand’s Online Reputation Report, visit ICMediaDirect homepage at http://www.icmediadirect.com.
While the statistics are applicable to all companies, they hone in on local businesses. An unparalleled 92% of respondents explain they would only patronize a company if it had a minimum of a four-star rating on review sites. The stats show that reliability (27%), expertise (21%), and professionalism (18%) have been deemed the most critical characteristics for a local firm to display. After analyzing this study and more, ICMediaDirect confirms that maintaining a solid reputation online is just as important for a company as focusing on its offline standing in the area.
The SBIEC is a prominent authority which distinguishes companies across a plethora of industries that meet its standards of excellence. It has stood for independent enterprise and entrepreneurial growth, while offering the possibility for businesses of all sizes to be recognized for top performance. Priority is given to those meeting and exceeding expectations for customer service, product quality and ethical practices. ICMediaDirect was recognized for the third consecutive year due to its ability to maintain these necessary qualities, as it pioneers and masters digital campaigns that benefit its hundreds of clients every day. Its team of professionals are capable of recognizing any undesired online content, and create their personalized campaigns to improve search engine results on all web browsers.
The Small Business Institute for Excellence in Commerce (SBIEC) has given reputation management specialist, ICMediaDirect its New York Excellence Award for the third straight year. On an annual basis, the SBIEC selects companies which have attained exceptional success in their business and regional commercial environment. The decision factors numerous corporate reviews and research of the firm’s industry. Individuals and businesses can view their Online Reputation Report now, by visiting http://www.icmediadirect.com.