by IC Media Direct | Dec 15, 2015 | News
ICMediaDirect.com Reviews – Google Brand Repair in Their Game-Changing Handbook
IC Media Direct, a full-service PR and marketing agency with offices in Washington, D.C. and New York City, has announced the publication of their second book, “Google Clean Up.” Offering in-depth information and explanations on how a brand’s online reputation affects its overall image, the book provides efficient solutions that appeal to a wide range of clients, from small businesses to large corporations.
In today’s modern era of information technology, understanding how Google works and implementing adequate strategies with respect to its ranking factors is critical to achieving company’s success. Google’s increasingly complex ranking algorithm makes it difficult for many brands to get on the first page of search results, especially when specific, non-Google-friendly techniques are utilized. “With a market share of 70.8 percent, more and more users are turning to Google when searching for information or relevant products and services,” an IC Media Direct advisor explains. “And consequently, the information they find directly impacts their decision-making.
Established as the leader in Google brand repair, IC Media Direct’s latest book, “Google Clean Up,” provides essential information on Google’s search engine, how it works, and how a brand’s online reputation is reflected within this context. The book outlines ICMD’s strategy to help companies reach the first page of search results by controlling these results and what is displayed to users. “Being two years older than Google, we were able to develop a strategy focused on providing 100% control of search results for an elite individual or a high-end brand,” states the company’s CEO in an announcement of the book launch.
IC MediaDirect’s comprehensive understanding of Google’s ranking algorithm and strategic partnerships have allowed for the creation of “Google Clean Up”. The efficiency of their strategy comes thanks to the multi-faceted content marketing approach, which entails writing valuable, newsworthy articles that are published to authoritative publications. This relevant and engaging content is then given a boost in search engine results. By displaying relevant information on respectable sources, a brand garners authority and credibility, improving its online reputation as well as increasing sales and revenue potential. The company’s “Google Clean Up” is currently available at the price of $97. The book can be ordered through the company’s website at www.icmediadirect.com/bookorder/book2/order_book.php.
Founded in 1996, IC Media Direct is a pioneering PR and marketing agency reputable for its leading brand repair solutions. The company predates Google and boasts a thorough understanding of the ample effect online presence and search results have on brands’ reputations. Providing efficient solutions for brand visibility and online reputation repair, the award-winning content marketing agency works with clients including Fortune 500 Top CEOs, Olympic Gold Medalists, and notable celebrities.
by IC Media Direct | Jul 28, 2015 | News
IC Media Direct – Shares Google Brand Repair Tips At SES New York
NEW YORK, NY – IC Media Direct experts were key participants in well-attended “Learn With Google” workshops at a recent SES conference in New York. Representing the online PR and marketing industry, the ICMD team appeared alongside peers from major companies including Google, Yahoo, ABC News and Bloomberg, demonstrating some of the techniques they have evolved to repair and enhance the online reputations of their high-profile clients.
The SES conferences provide a public forum where individuals and companies from the rapidly evolving fields of online search and social marketing can trade insights and pool knowledge. The events were instigated by Search Engine Watch in 1999, and take place at venues around the world. The New York conference, which took place over three days between March and April, drew together a diverse group of IT specialists and businesspeople from the city’s vibrant high-tech community and world-class business centers, along with others from much further afield. As acknowledged global leaders in content marketing, IC Media Direct and its specialists were keen to engage in discussions about the groundbreaking techniques the company has devised to help brands and individuals enhance their online presence by addressing the challenge of changing search algorithms and constantly evolving SEO optimization techniques.
IC Media Direct’s proven reputation management strategy, which involves facilitating active collaboration between the search engine giant and information providers like MSNBC, the Wall Street Journal, Bloomberg, and Yahoo News, was of particular interest to delegates. ICMD experts have consistently achieved 100% success rates in getting positive coverage onto the first page of Google results, with undesirable content progressively “downranked” and pushed off the page.
IC Media Direct was founded 19 years ago, making it much older than many of the search engine companies with which it now works. It pioneered the discipline of reputation management, developing effective strategies in order to help clients gain control over their online presence. Today, the company maintains offices in New York City and Washington, DC, serving a global customer base drawn from 49 different countries and numbering Fortune 500 CEOs, politicians, bankers, world-class athletes, and leading motivational speakers among its satisfied clientele.
For two years in a row, ICMD has won the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC). Last year’s SBIEC panel stated that the organization “has consistently demonstrated a high regard for upholding business ethics and company values.” (source: http://www.marketwired.com/press-release/icmediadirectcom-ultra-high-standard-in-google-brand-repair-1831272.htm%29) Recognition of this kind marks ICMD’s achievements as an established leader of its industry who is setting a benchmark for others to follow.
IC Media Direct – Presents Latest Google Brand Repair Solution: http://finance.yahoo.com/news/ic-media-direct-presents-latest-094600236.html
IC Media Direct – Conent Marketing Strategy Boosts Your Google Reputation: http://www.reuters.com/article/2015/06/29/idUSnMKWnWknGa+1d2+MKW20150629
by IC Media Direct | Jul 15, 2015 | News
IC MediaDirect – Announces Attendance At LeadsCon New York
NEW YORK, NY – IC MediaDirect is announcing their attendance at LeadsCon New York, August 25-26, 2015, at the New York Hilton. LeadsCon New York is the place to be for all things digital marketing, including online lead generation, vertical media and direct response marketing, with thousands of attendees every year (source: http://www.leadscon.com/leadsconny/about-us/). A longtime sponsor of the annual conference, ICMD will once again use the opportunity to network with peers and potential customers and introduce its latest innovations in the field of online reputation managing.
Today, in a technology and media-centered world, an online presence can affect the success or failure of any person or business. IC MediaDirect’s tailor-made strategies aim at giving customers full control over their search engine rankings, allowing them to positively impact their online reputation. The professional marketing team has established itself as a leader in online public relations and content marketing and has become a benchmark against which other newly emerging companies in the field are measured.
IC MediaDirect attends numerous conferences throughout the year, from Shanghai and Sydney to San Francisco and New York. (Source: http://www.icmediadirect.com/portfolio.php) The digital marketing company has built itself up from its inception almost two decades ago, to its award-winning status today. Attendance at LeadsCon New York in 2015 shows that IC Media has a desire to be held accountable in their marketing, and to grow in their understanding of vertical media and marketing.
LeadsCon New York brings together 1700 visitors with one shared interest: online marketing. Attendees include businesses and professionals from around the country, and the conference provides an environment conducive to networking, as well as over 100 speakers, more than 30 sessions, and two keynote presentations. LeadsCon is the place to be for any person or business who cares to understand the changing market of online marketing and lead generation, and to improve their online presence.
Since 1996, IC MediaDirect has grown from a small marketing firm to an award-winning PR and marketing firm spanning 49 countries and 49 languages (source: http://www.icmediadirect.com/company.php). Their team of PR experts consults with clients and works to put their best face forward by building reputations based on strategically distributed, high-quality content. Professional writers create newsworthy press releases, based on the individual wishes and requirements of each and every client. Releases are then published on major news sites, including Bloomberg, Reuters, Yahoo, and The Wall Street Journal, quickly pushing undesired Google search results down and giving the clients’ reputation a boost and opportunity to present themselves in the best light.
IC MediaDirect – Leads the Market in Google Brand Repair: http://www.msn.com/en-us/news/other/ic-media-direct-leads-the-market-in-google-brand-repair/ar-AAcZjWT
by IC Media Direct | Jun 26, 2015 | News
IC Media Direct – Content Marketing Strategy Boosts Your Google Reputation
NEW YORK, NY – One of the truisms of the PR and marketing industry is to “always control the message,” and as the industry evolves to encompass the highly important aspect of search engine ranking and results, a new publicity strategy has emerged. Called “reputation management” it is the science and art of maintaining control of the client’s message by understanding how to work collaboratively with the Google algorithm. The leader in this new field is ICMediaDirect.com. Founded in 1996, two years before Google, the company has been a pioneer in perfecting the new techniques of reputation management. IC Media Direct works with companies or individuals in controlling the message across the Internet to project the best possible branding image.
The importance of online buzz cannot be underestimated and can lead to measureable business results. It has been calculated by the Harvard Business School that each star in a Yelp rating increases a business’ sales by 5 to 9%. And a bump up from 3.5 to 4 stars on Yelp typically results in a 19% increase of restaurant bookings during peak business hours. Through its nearly 20 years of experience in the PR and marketing industry, IC Media Direct has developed an effective strategy that affords them 100% control of search results. They employ an experienced and professional team of online marketing representatives utilizing state-of-the-art technology to define and disperse throughout the Internet the specific branding impression that a client is looking for. Undesirable search results can be pushed down and replaced with more positive links generated from reputable media sources. Their PR team consults directly with the client to plan an effective, long-term PR strategy and then efficiently execute it.
With two offices in New York City and Washington, DC, ICMediaDirect.com serves a global roster of clients in 49 countries and speaking 49 languages. The list includes Fortune-500 CEOs, athletes, politicians, executive level bankers, and top motivational speakers.
IC Media Direct maintains an active profile within the marketing and PR industry and annually sponsors major marketing events and conferences including Affiliate Summit, Leadscon, SES, ad:tech, and New York City Fashion Week and attends other key industry events like New York ad:tech, Chicago SES and LeadsCon Las Vegas. ICMediaDirect.com was honored with the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC) two years in a row. The award is the result of an annual survey the SBIEC conducts in different industries to identify companies in said sectors that have achieved above-average success and reflected a high degree of ethics and business acumen.
by IC Media Direct | Mar 10, 2015 | News
IC Media Direct Attends SES Conference in San Francisco
NEW YORK, NY – Every year, Search Engine Strategies (SES) Conferences around the world, organized by Search Engine Watch, bring together the most influential companies and thought leaders in the constantly evolving industry of online search and social marketing. The latest gathering in San Francisco – today’s most important center for innovative technology and online startups – featured seminars and presentations from top names in the industry. Representing the online PR and marketing industry was market leader IC Media Direct, joining other major organizations such as Google, Yahoo, Pandora, eBay, Verizon, AOL. Founded in 1996, ICMD has been an important supporter and contributor to SES Conferences from its start, and while the company operates out of its headquarters in New York City, it frequently attends conferences in cities around the world, including Bangkok, London, Miami, Toronto, and Shanghai.
The SES Conference featured four workshops and ten tracks divided over four days, covering topics such as digital marketing, data-driven marketing, content marketing strategies, B2B marketing, search, and Google best practices. Especially well attended were the four “Learn with Google” sessions, during which Adam Singer, Google’s Analytics Advocate, and Jenya Denissova, Google’s Head of Channel Sales, Traditional Media, Franchise & Real Estate North America, shared their insights. As the global leader in Google reputation management, IC Media Direct experts were happy to engage in discussions and answer questions evolving around successful strategies to meet the challenges of constantly changing search algorithms and SEO optimization of blogs and websites.
With almost 20 years of experience, IC Media Direct knows the digital advertising world inside out and can react quickly and appropriately to new technologies in order to guarantee that clients maintain continuous control over their Google search results. ICMD’s IT and marketing specialists use platforms such as the SES to keep up-to-date with the latest developments and further improve the company’s award-winning services and ultimately provide more value to its clientele. The company employs experts who excel at defining and enhancing a company’s or individual’s brand identity through strategic use of creative content, distributed through dozens of media channels.
Maintaining two offices in New York City and Washington, DC, IC Media Direct serves its global base of customers from currently 49 countries around the world. The list of satisfied clients includes Fortune-500 CEOs, politicians, bankers, athletes, and top motivational speakers. Founded two years before Google, ICMediaDirect.com has been a pioneer in the techniques of reputation management, developing effective strategies that give clients full control over Google search results. The company’s PR team collaborates with outlets like MSNBC, the Wall Street Journal, Bloomberg, Yahoo News, and other online news sources to achieve its clients’ goals.
IC Media Direct maintains a visible presence in the Marketing and PR industry by annually sponsoring high-profile marketing events and conferences including Affiliate Summit and New York City Fashion Week and attending leading conventions such as SES, Leadscon, and ad:tech. The company was presented with the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC) two years in a row.
