by IC Media Direct | Jul 28, 2015 | News
IC Media Direct – Shares Google Brand Repair Tips At SES New York
NEW YORK, NY – IC Media Direct experts were key participants in well-attended “Learn With Google” workshops at a recent SES conference in New York. Representing the online PR and marketing industry, the ICMD team appeared alongside peers from major companies including Google, Yahoo, ABC News and Bloomberg, demonstrating some of the techniques they have evolved to repair and enhance the online reputations of their high-profile clients.
The SES conferences provide a public forum where individuals and companies from the rapidly evolving fields of online search and social marketing can trade insights and pool knowledge. The events were instigated by Search Engine Watch in 1999, and take place at venues around the world. The New York conference, which took place over three days between March and April, drew together a diverse group of IT specialists and businesspeople from the city’s vibrant high-tech community and world-class business centers, along with others from much further afield. As acknowledged global leaders in content marketing, IC Media Direct and its specialists were keen to engage in discussions about the groundbreaking techniques the company has devised to help brands and individuals enhance their online presence by addressing the challenge of changing search algorithms and constantly evolving SEO optimization techniques.
IC Media Direct’s proven reputation management strategy, which involves facilitating active collaboration between the search engine giant and information providers like MSNBC, the Wall Street Journal, Bloomberg, and Yahoo News, was of particular interest to delegates. ICMD experts have consistently achieved 100% success rates in getting positive coverage onto the first page of Google results, with undesirable content progressively “downranked” and pushed off the page.
IC Media Direct was founded 19 years ago, making it much older than many of the search engine companies with which it now works. It pioneered the discipline of reputation management, developing effective strategies in order to help clients gain control over their online presence. Today, the company maintains offices in New York City and Washington, DC, serving a global customer base drawn from 49 different countries and numbering Fortune 500 CEOs, politicians, bankers, world-class athletes, and leading motivational speakers among its satisfied clientele.
For two years in a row, ICMD has won the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC). Last year’s SBIEC panel stated that the organization “has consistently demonstrated a high regard for upholding business ethics and company values.” (source: http://www.marketwired.com/press-release/icmediadirectcom-ultra-high-standard-in-google-brand-repair-1831272.htm%29) Recognition of this kind marks ICMD’s achievements as an established leader of its industry who is setting a benchmark for others to follow.
IC Media Direct – Presents Latest Google Brand Repair Solution: http://finance.yahoo.com/news/ic-media-direct-presents-latest-094600236.html
IC Media Direct – Conent Marketing Strategy Boosts Your Google Reputation: http://www.reuters.com/article/2015/06/29/idUSnMKWnWknGa+1d2+MKW20150629
by IC Media Direct | Jul 15, 2015 | News
IC MediaDirect – Announces Attendance At LeadsCon New York
NEW YORK, NY – IC MediaDirect is announcing their attendance at LeadsCon New York, August 25-26, 2015, at the New York Hilton. LeadsCon New York is the place to be for all things digital marketing, including online lead generation, vertical media and direct response marketing, with thousands of attendees every year (source: http://www.leadscon.com/leadsconny/about-us/). A longtime sponsor of the annual conference, ICMD will once again use the opportunity to network with peers and potential customers and introduce its latest innovations in the field of online reputation managing.
Today, in a technology and media-centered world, an online presence can affect the success or failure of any person or business. IC MediaDirect’s tailor-made strategies aim at giving customers full control over their search engine rankings, allowing them to positively impact their online reputation. The professional marketing team has established itself as a leader in online public relations and content marketing and has become a benchmark against which other newly emerging companies in the field are measured.
IC MediaDirect attends numerous conferences throughout the year, from Shanghai and Sydney to San Francisco and New York. (Source: http://www.icmediadirect.com/portfolio.php) The digital marketing company has built itself up from its inception almost two decades ago, to its award-winning status today. Attendance at LeadsCon New York in 2015 shows that IC Media has a desire to be held accountable in their marketing, and to grow in their understanding of vertical media and marketing.
LeadsCon New York brings together 1700 visitors with one shared interest: online marketing. Attendees include businesses and professionals from around the country, and the conference provides an environment conducive to networking, as well as over 100 speakers, more than 30 sessions, and two keynote presentations. LeadsCon is the place to be for any person or business who cares to understand the changing market of online marketing and lead generation, and to improve their online presence.
Since 1996, IC MediaDirect has grown from a small marketing firm to an award-winning PR and marketing firm spanning 49 countries and 49 languages (source: http://www.icmediadirect.com/company.php). Their team of PR experts consults with clients and works to put their best face forward by building reputations based on strategically distributed, high-quality content. Professional writers create newsworthy press releases, based on the individual wishes and requirements of each and every client. Releases are then published on major news sites, including Bloomberg, Reuters, Yahoo, and The Wall Street Journal, quickly pushing undesired Google search results down and giving the clients’ reputation a boost and opportunity to present themselves in the best light.
IC MediaDirect – Leads the Market in Google Brand Repair: http://www.msn.com/en-us/news/other/ic-media-direct-leads-the-market-in-google-brand-repair/ar-AAcZjWT
by IC Media Direct | Jun 26, 2015 | News
IC Media Direct – Content Marketing Strategy Boosts Your Google Reputation
NEW YORK, NY – One of the truisms of the PR and marketing industry is to “always control the message,” and as the industry evolves to encompass the highly important aspect of search engine ranking and results, a new publicity strategy has emerged. Called “reputation management” it is the science and art of maintaining control of the client’s message by understanding how to work collaboratively with the Google algorithm. The leader in this new field is ICMediaDirect.com. Founded in 1996, two years before Google, the company has been a pioneer in perfecting the new techniques of reputation management. IC Media Direct works with companies or individuals in controlling the message across the Internet to project the best possible branding image.
The importance of online buzz cannot be underestimated and can lead to measureable business results. It has been calculated by the Harvard Business School that each star in a Yelp rating increases a business’ sales by 5 to 9%. And a bump up from 3.5 to 4 stars on Yelp typically results in a 19% increase of restaurant bookings during peak business hours. Through its nearly 20 years of experience in the PR and marketing industry, IC Media Direct has developed an effective strategy that affords them 100% control of search results. They employ an experienced and professional team of online marketing representatives utilizing state-of-the-art technology to define and disperse throughout the Internet the specific branding impression that a client is looking for. Undesirable search results can be pushed down and replaced with more positive links generated from reputable media sources. Their PR team consults directly with the client to plan an effective, long-term PR strategy and then efficiently execute it.
With two offices in New York City and Washington, DC, ICMediaDirect.com serves a global roster of clients in 49 countries and speaking 49 languages. The list includes Fortune-500 CEOs, athletes, politicians, executive level bankers, and top motivational speakers.
IC Media Direct maintains an active profile within the marketing and PR industry and annually sponsors major marketing events and conferences including Affiliate Summit, Leadscon, SES, ad:tech, and New York City Fashion Week and attends other key industry events like New York ad:tech, Chicago SES and LeadsCon Las Vegas. ICMediaDirect.com was honored with the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC) two years in a row. The award is the result of an annual survey the SBIEC conducts in different industries to identify companies in said sectors that have achieved above-average success and reflected a high degree of ethics and business acumen.
by IC Media Direct | Jan 5, 2015 | News
IC Media Direct – Leads The Market In Google Brand Repair
NEW YORK, NY – IC Media Direct has emerged as the leader in Google brand repair, thanks to their expertise in online PR and marketing, and their in-depth understanding of how Google search engine works. In today’s world, it is an unavoidable truth that a brand’s reputation is largely affected by the information to be found online. Examples of companies and organizations adversely affected by negative online reputations abound – with the results ranging from lost revenue to the complete destruction of a hard earned and recognizable name, which requires a complete rebranding. Probably the biggest factor affecting a brand’s reputation is what appears in a Google search.
ICMediaDirect.com’s expertise is easy to fathom when looking at the PR and marketing agency’s history: Founded in 1996, it predates Google by two years. From the very beginning, the agency understood the importance a brand’s online reputation would have on its overall image. As quick and easy as it is for unflattering information, accurate or not, to be posted and spread on the Internet, current and prospective clients can be exposed to the very same by just typing in an individual or organization’s name. The pioneering agency set about developing a solution to this problem, and today, after almost twenty years of experience, offers services that are guaranteed to have a 100% success rate.
It is their unique understanding of Google’s search engine and online marketing at large combined with strategic partnerships that sets IC Media Direct apart and allows them to achieve impressive results. Their staff writes for such respected publications as The Wall Street Journal, MSNBC, Bloomberg and numerous other premium news websites. The agency then works directly with Google Inc. to ensure that these articles are displayed on the first Google search page, displacing the undesirable results that may confuse clients and tarnish an image, which allows for complete control of Google search results. Many individuals and companies that have used other services that claim to offer reputation repair have learned the hard way: simply attempting to blast Google with new articles will not garner the same results – in fact, due to Google’s increasingly complex algorithms and the watchful eye of business observers, this is likely to further damage a brand’s reputation.
ICMediaDirect.com’s client list is testament to their market leader status. Fortune Top 500 CEOs, High-End Celebrity Jewelers, Olympic Gold Medalists, Politicians, Executive level Bankers, and Top Motivational Speakers among others have all utilized the agency’s services to great success. The firm’s clients are individuals and companies based in 49 countries and are served in nearly as many languages. The impressive client list speaks volumes about the extent to which IC Media Direct can repair and maintain online reputations. This success has also been recognized by the industry – the agency often finds itself mentioned favorably in the press and has been the recipient of awards including Excellence in Commerce, presented to companies that achieve demonstrable success and commercial recognition in their respective fields while upholding desirable business ethics.
IC Media Direct is a full service PR and content marketing agency with locations in New York City and Washington, DC. They are recognized as an industry innovator, pioneering online brand repair services and unrivaled in the niche of Google brand repair. This recognition has resulted in the agency acting as a top-tier sponsor and participant in major marketing events and conferences including ad:tech, Affiliate Summit, Leadscon, SES and New York City Fashion Week.
by IC Media Direct | Sep 12, 2014 | News
NEW YORK, NY – Marketing to consumers through traditional media channels has become a challenge in the 21st Century. Consumers use DVRs to skip through TV advertising; print advertising is proving increasingly ineffective as the declining pages in any magazine will tell you; online banners and buttons have become practically invisible or technologically blocked by savvy web surfers. But as the technological shift weakens old marketing models, it also has created an effective and potentially even more powerful tool for reaching consumers – content marketing. It is a phrase that can seem a little nebulous but it is ultimately about “owning” the media rather than “renting” the media. It is about creating content distributed in numerous ways and tailored to each channel, whether it is social media, e-newsletters, videos, blogs or the like. And it is essential to have a well thought out content marketing strategy, which is where the experts of IC MediaDirect (ICMD) can help.
ICMediaDirect.com, a full service PR and marketing agency, rose to prominence through the business of reputation management, which is the strategic, intentional control of Google search results to create the desired impression for a client. In this way they are “holistic storytellers,” talented in the art of communication through multiple media and the application of Internet technology. The overall objective is to deliver information that makes a consumer smarter, turning the content into something valuable or entertaining for the consumer rather than an easy-to-ignore old style sales pitch. Strategic content marketing means adapting each marketing form into a valuable piece of content. Applying it to PR may mean press releases that address issues readers care about rather than a hyped sales pitch. In the social media sphere it can mean generating humorous or interesting posts, not merely sales messages, or creating easily shared infographics. With such an enormous range of options, it becomes clear that most businesses would do best to retain the services of a professional content marketing agency like IC MediaDirect.
Every year the Content Marketing Institute conducts a survey to assess the marketing landscape. The results are enlightening and should serve as a guide for any business considering content marketing. 84% of marketers who say they are ineffective at content marketing also said they have no documented strategy. 58% of marketers plan to increase their content marketing budget over the next year, while 73% said they are producing more content now compared to a year ago. What this ultimately means is that if a business is not thinking strategically about its content marketing strategy, their competitors certainly are.
Founded in 1996, IC MediaDirect has over 18 years experience in traditional and online marketing services, serving as a full-service PR and marketing agency with a worldwide client base. They are experts in reputation management, with a client roster that includes Fortune-500 CEOs, athletes, politicians, executive level bankers, and top motivational speakers in 49 countries and speaking 49 languages. Some well-known personalities include music agent Cara Lewis, who represents Eminem, Kanye West, 50 Cent, Rihanna, and Australian Olympic gold medal skier Dale Begg-Smith.
