ICMediaDirect’s reputation experts recommend that entities monitor online activities consistently so that a reputation management plan can be put into place as quickly as possible. Keeping a close eye on brand mentions and online reviews means brands, individuals, and agencies can be as proactive as possible in their approach to online reputation management. Employing a variety of monitoring tools will make the task easier and increase its effectiveness. Google Alerts allows brands and individuals to receive email updates on any new Google results featuring mentions of them. For monitoring activities connected to a brand on social media, companies should use the Social Mention tool to monitor use of selected keywords.
ICMediaDirect, an award-winning PR and online reputation management agency, is transforming the way companies manage brand information. The award-winning firm recently revealed the key pillars of managing online reputations while many organizations are struggling to formulate viable, responsive digital media campaigns. The company’s strategic efforts not only suppress unfavorable publicity in search engine results, but they have given hope to hundreds of companies and individuals who wish to project a positive message online. See your Online Reputation Report now, by visiting http://www.icmediadirect.com
Reputation experts at ICMediaDirect recommend that companies monitor online activities regularly so that a reputation management plan can be implemented as quickly as possible. By keeping a close eye on brand mentions and online reviews, brands, individuals, and agencies can be proactive in their approach to online reputation management. Using a variety of monitoring tools will make the task easier and more efficient. Google Alerts allows users to receive email updates on the latest Google results featuring brand mentions. To monitor activities connected to a brand on various social media platforms, entities should use the Social Mention tool that keeps track of selected keywords.
Managing information appearing on the internet is a key pillar of online reputation management. Professionals at ICMediaDirect recommend claiming all online listings connected to the brand on various platforms, including local directories, Google Places and other locations that provide such information. Although companies have little control over what other people say on social media, they can influence the conversation by focusing on proactive brand messaging. ICMediaDirect team advocates the incorporation of the latest marketing technologies, such as storytelling techniques and videos. A combination of innovative photography and building a coherent narrative raises engagement creates an opportunity for businesses to build trust and the right image.
ICMediaDirect is an online reputation and content marketing agency with offices in New York City and Washington, DC. A leading firm in the industry, it has helped clients all over the world improve their brand’s potential with online reputation management since 1996. It was awarded the New York Excellence Award by the SBIEC yet again this year due to its knowledge and experience in SEO and creating compelling content. ICMediaDirect attends a variety of marketing conferences and events throughout the year, including Affiliate Summit, SES, and LeadsCon, often sharing its expertise and marketing methods with individuals and corporations from all over the world. To see your Online Reputation Report, visit http://www.icmediadirect.com
Leading public relations and reputation management firm, ICMediaDirect reveals that negative reviews can have a direct financial effect on businesses, according to data suggesting that 86 percent of potential customers will think twice about buying a product from a company with unfavorable feedback. With another survey showing that 9 out of 10 people say they take online reviews ‘very seriously,’ the agency has responded by providing advice on how companies can recover after receiving negative feedback online.
ICMediaDirect has built an outstanding track record in efficient reputation control, having enhanced the brand image of Fortune 500 companies, celebrities, politicians, and athletes. The agency uses a clear strategy for diminishing the unwanted impact of criticism. First, determine if a comment is legitimate. Some information spread online is created by competing brands. The best course of action for this scenario is to request to have the review removed citing its unlikely authenticity. Next, find out if a review is opinion based. In this case, a company has a powerful opportunity to share factual, positive information about themselves, while also diluting the effect of the review. When a customer has left factual, yet negative feedback, then it is time to respond fully and genuinely. The agency recommends a dynamic approach, combining an apology with a proactive solution to a client’s problem.
With respect to difficult situations where there is significant interaction online, ICMediaDirect advises addressing the complaint offline where possible by asking for the customer’s details or requesting to contact them privately. Experts at the firm have noted that this can reduce the impact of any further mistakes and the pressure on the business manager dealing with the complaints.
ICMediaDirect is a full-service online reputation and content marketing agency, specializing in online brand repair. Its extensive experience with successful recovery from negative online reviews has helped companies and individuals project a positive image and build an efficient message with a strong impact on their audience. In 2015, the agency published a game-changing handbook on Google brand repair and has been awarded the New York Excellence Award by the SBIEC for two consecutive years. ICMediaDirect regularly attends well-known industry conferences including Affiliate Summit, ad:tech, and LeadsCon, where it shares its expertise and techniques with businesses from all over the world. To see your Online Reputation Report, visit http://www.icmediadirect.com
Leading public relations and reputation management firm, ICMediaDirect has underlined the importance of building a successful online brand for businesses and individuals. Online reputation management is increasingly vital in the 21st Century as more companies understand the importance of focusing on their digital footprint. Rising above the competition is challenging, especially with the quick pace at which technology changes – and the pressure on businesses to keep up.
Optimizing SEO is more fundamental now than it was towards the end of the 20th century, not long after Google launched. Ensuring positive content is in the number one spot is imperative, since 33 percent of people always click on the search engine’s top result after inputting a word or term.
ICMediaDirect emphasizes that businesses and individuals should adapt to new ways of controlling their online reputation through a smart content management plan. In comparison to SEO, content marketing is a relatively new technique, but is also key for companies hoping to create a positive image. It allows firms to take full control of their branding by formulating a distinctive voice and a clear message through content – whether on websites, blogs, or social media platforms – while also promoting their products or services.
Trust is key for attracting consumers, and content marketing cultivates a brand that seems reliable and likable while also boosting sales.
ICMediaDirect experts advise companies to choose wisely when it comes to connecting with their target customers, with a consistently multiplying array of social media channels to choose from. Teens are moving from sites like Facebook, for example, in favor of newer options like Snapchat and Instagram.
With live-streaming apps set to excel in 2016, digital natives are migrating to Periscope in striking numbers. With two decades of experience providing companies with the tools to achieve success, ICMediaDirect has in-house staff trained in the latest technological and media advances to provide forward-thinking strategies for brands to utilize in the most effective manner.
Founded in 1996, ICMediaDirect is a full-service reputation management, marketing and public relations company. With offices in New York and Washington DC, the firm operates globally, serving a range of clients. Experts in formulating campaigns and navigating SEO, the company has generated effective online reputation management strategies for countless clients, including Olympic athletes, celebrities, politicians and Fortune 500 companies.
A leading force within the industry, ICMediaDirect is an award-winning firm and has been recognized repeatedly by the Small Business Institute for Excellence in Commerce. To see your Online Reputation Report, visit http://www.icmediadirect.com
With a proven track record that now spans two decades, ICMediaDirect continues to build on its standing as an industry leader in public relations and reputation management by devoting its resources to the latest trends in technology and social media that affect the perceptions of companies and individuals. As companies face unprecedented challenges in protecting their online reputations, ICMediaDirect ensures a positive message is projected online and across social media platforms. To access your personal or your company’s Online Reputation Report, visit ICMediaDirect homepage at http://www.icmediadirect.com
Monitoring information on the Internet is the key component to online reputation management. Optimizing SEO, keeping abreast of brand mentions and online reviews, and maximizing the positive impact that social media accounts can have are the key underpinnings to a strategic management plan. According to a story by Richard Lorezen entitled “The Impact of Online Reputation on Your Company’s Success,” approximately 70 percent of all consumers will consult reviews or ratings before they make a purchase. Lorezen goes on to say that “more than half of consumers use the internet to learn about a brick-and-mortar store or company before they do business with someone.”
ICMediaDirect endorses a proactive approach to reputation management and uses a variety of state-of-the-art tools and methods to streamline the process. Enhancing a company’s brand and building trust are at the core of its online management reputation philosophy. A story by Kent Campbell entitled “How Natural Reputation and Context Affects Online Reputation Strategy,” underscores how essential it is for all businesses to monitor and manage their online reputations. “What others say about your business on social media and review sites,” he writes, “can affect your bottom line no matter how many customers you serve.” He cites a Nielsen survey that shows “that 68 percent of respondents indicated that they trust customer reviews that they read on line.”
About IC Media Direct
Founded in 1996, ICMediaDirect has long been a recognized leader in the public relations industry, earning the New York Excellence Award from SBIEC for two straight years for its success with SEO and its ability to consistently produce positive results. From its offices in New York City and Washington, DC, the agency has created a global reach in helping clients enhance their brand through online reputation management. ICMediaDirect stays current with all of the latest trends by consistently staying active, attending a variety of marketing conferences and events. Those include Affiliate Summit, SES and LeadsCon, with ICMediaDirect sharing its expertise and marketing methods throughout the year. The company is also active in supporting non-profit organizations that help those in need throughout the world. To see your Online Reputation Report, visit http://www.icmediadirect.com
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